Performance Marketing Specialist

MLabs Digital; India; Presencial; INR 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

MLabs Digital is seeking a Performance Marketing Specialist to run paid campaigns across Meta, Google, and YouTube from our office in New Delhi. You will plan budgets, test creatives, set up tracking, and monitor CPA and ROAS to drive measurable outcomes.

The ideal candidate has 2–4 years of hands-on campaign experience, strong skills with Meta and Google Ads, and familiarity with AI tools for analytics and creative generation.

Formación

• 2 to 4 years of experience running paid campaigns with real budgets.
• Strong proficiency with Meta Ads and Google Ads.
• Experience using AI tools for data analysis and creative generation.

Responsabilidades

• Plan and run paid campaigns across Meta, Google and YouTube.
• Set and manage budgets; shift spend to high-performing campaigns.
• Build and test creative; record winning elements.
• Set up tracking and attribution with Google Tag Manager and pixels.
• Monitor CPA and ROAS; act on insights and optimize weekly.
• Report results clearly to internal teams and clients.

Conocimientos

Paid campaigns

Budget planning

Data analysis

Campaign optimization

Cost per acquisition focus

Herramientas

Meta Ads

Google Ads

YouTube

Google Tag Manager

Pixels

AI tools

Descripción del empleo

# Performance Marketing SpecialistRun paid campaigns across Meta, Google and YouTube, and own the numbers.Full-timeWork from officeLajpat Nagar, New Delhi2 to 4 yearsApply for this role →Share on WhatsAppSee all rolesWhy this role at MLabsYou spend real budgets and own the outcome. Across Meta, Google and YouTube, you test, measure and improve until the numbers move. No vanity metrics, just cost per acquisition and ROAS.## The facts| | || --- | --- || Role | Performance Marketing Specialist || Type | Full-time || Work mode | Work from office || Location | Lajpat Nagar, New Delhi || Experience | 2 to 4 years || Tools | Meta Ads, Google Ads, YouTube, Google Tag Manager, pixels, AI tools || Compensation | Competitive salary based on experience |## About the roleYou run paid campaigns and own the outcomes. Across Meta, Google and YouTube, you plan budgets, test creative, set up tracking and watch the numbers that matter: cost per acquisition and ROAS. You read the data, make the call, and improve results week on week. We expect you to use AI tools like Claude, ChatGPT and Gemini for data analysis and creative generation.## What success looks like* Cost per acquisition drops and ROAS climbs on the accounts you run.* Tracking and attribution are clean, and you trust the data.* Winning creative and audiences get found and scaled.* You can show exactly what you changed and what it returned.## What you will do* Plan and run paid campaigns across Meta, Google and YouTube.* Set and manage budgets, and move spend to what is working.* Build and test creative, and keep a clear record of what wins.* Set up tracking and attribution with Google Tag Manager and pixels.* Watch cost per acquisition and ROAS, and act on what they tell you.* Report results clearly to the team and to clients.* Use AI tools like Claude, ChatGPT and Gemini for analysis and creative.* Find the next gain and test it.## What we are looking for* 2 to 4 years running paid campaigns with real budgets.* Strong with Meta Ads and Google Ads.* Usage of AI tools like Claude, ChatGPT and Gemini for data analysis and creative generation. This is a must.* Solid grip on tracking, attribution, pixels and Google Tag Manager.* You think in cost per acquisition and ROAS, not vanity metrics.* Clear about what you changed and why.## Nice to have* YouTube and video campaign experience.* Some hands-on creative or copy skill.* Experience reporting to clients.## What you get* Real budgets and the freedom to test and learn.* A team that measures by outcomes, not noise.* Competitive salary based on experience.* Room to grow into a lead performance role.## Questions, answeredDo I need to use AI tools?Is this in office?Which platforms will I run?What numbers will I own?How senior is this role?How do I apply?## Apply for this roleFill in the form below. We read every application and reply by email.