Performance Marketing Specialist

Netpuppys

Gurugram District

On-site

INR 600,000 - 1,200,000

Full time

9 days ago

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Job summary

Netpuppys in Gurugram is seeking a Performance Marketing Specialist to own paid campaigns end to end across Google and Meta. You will build, optimize, and scale campaigns, focusing on CPA, ROAS, and CTR while ensuring robust tracking with GA4, GTM, and Meta Pixel.

The role demands 1–3 years of hands-on experience with Google Ads and Meta Ads, strong knowledge of campaign structures, bidding, and audiences, and the ability to work independently to drive smart optimization decisions.

Qualifications

1–3 years hands-on Google Ads and Meta Ads experience
Strong campaign structures, bidding, and audience targeting
Comfort with GA4, GTM, and conversion tracking
Analytical mind that spots patterns
Ability to work independently and make optimisation calls
Experience with Snapchat Ads and TikTok Ads
Know LinkedIn or Amazon Ads
Google Ads / Meta Blueprint certifications
Use AI tools to work smarter

Responsibilities

Build, launch, and scale campaigns across Google Ads and Meta Ads
Turn business goals into campaign structures, audiences, and bidding strategies
obsess over CPA, ROAS, CPL, CTR and drive them in the right direction
Test ad copies, creatives, audiences, and landing pages with data-driven judgement
Set up tracking with GA4, GTM, and Meta Pixel
Turn raw numbers into clear stories and recommendations for clients
Partner with design and content teams to bring campaigns to life

Skills

Google Ads

Meta Ads

GA4 & GTM

Campaign optimization

Analytics

Data-driven

Independence

Snapchat Ads

TikTok Ads

LinkedIn Ads

Amazon Ads

Google/Meta certs

AI tools

Tools

GA4

GTM

Meta Pixel

Google Ads

Facebook Ads

YouTube Ads

Job description

We're Hiring: Performance Marketing Specialist | Netpuppys | Gurugram (On-site)

Do you speak fluent ROAS? Can you look at a campaign dashboard and instantly know what's bleeding budget and what's about to scale? If numbers excite you as much as great creative does, keep reading.

At Netpuppys, we don't just "run ads." We build performance engines that turn ad spend into growth stories for brands across industries. And we're looking for a Performance Marketing Specialist to take the wheel.

The Role

You'll own paid campaigns end to end, across Google and Meta, for a portfolio of brands that count on us to make every rupee work harder. This is a hands‑on role for someone who loves the thrill of watching a well‑optimised campaign take off.

What You'll Do

Build, launch, and scale campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram)
Turn business goals into smart campaign structures, audiences, and bidding strategies
Obsess over the metrics that matter: CPA, ROAS, CPL, CTR, and drive them in the right direction
Test relentlessly, ad copies, creatives, audiences, landing pages, and let data settle the debates
Set up airtight tracking with GA4, Google Tag Manager, and Meta Pixel
Turn raw numbers into clear stories and sharp recommendations for clients
Partner with our design and content teams to bring campaigns to life.

What You Bring

1-3 years of hands‑on Google Ads & Meta Ads experience (agency background is a big plus)
A strong grip on campaign structures, bidding, and audience targeting
Comfort with GA4, GTM, and conversion tracking
An analytical mind that spots patterns others miss
The ability to work independently and make confident optimisation calls
Have run campaigns on Snapchat Ads and TikTok Ads
Know your way around LinkedIn or Amazon Ads
Hold Google Ads / Meta Blueprint certifications
Use AI tools to work smarter, not harder

Why Netpuppys?