Performance Marketing Specialist

Aptita; Hyderabad; On-site; INR 990,000 - 1,210,000; Full time

Job summary

Aptita is seeking a Senior Performance Marketer with 4-6 years of hands-on agency experience to lead Google Ads and Meta Ads campaigns across multiple industries in Hyderabad. The role demands ownership of outcomes, proactive optimization, and strategic budget management.

You will mentor junior marketers, contribute to campaign strategy, and engage with clients on performance metrics as the performance authority within the pod.

Qualifications

• Agency experience is mandatory and must be demonstrated.

Responsibilities

• Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts.
• Own CPL, CTR, ROAS, and lead quality metrics; optimize proactively.
• Manage monthly ad spends; allocate budgets across campaigns and platforms.
• Prepare accurate performance reports and communicate insights to clients.
• Drive lead generation and funnel optimization with landing page recommendations.
• Set up and maintain conversion tracking across accounts.
• Mentor junior marketers and contribute to SOPs and client proposals.

Skills

Google Ads

Meta Ads

Lead generation

Campaign strategy

Budget management

A/B testing

GA4

GTM

Pixel tracking

Analytics

English comms

Tools

GA4

Google Tag Manager

Meta Pixel

Meta Ads Manager

Google Ads Manager

Job description

Senior Performance Marketer – Google Ads | Meta Ads | Lead Generation

Shift - General Shift

CTC - up to 11 LPA

Role Description -

We are looking for a Senior Performance Marketer with 4-6 years of hands-on agency

experience managing Google Ads and Meta Ads campaigns across multiple industries

and budget scales.

This is not a role for someone who sets up campaigns and waits for results. The Senior

Performance Marketer is expected to own campaign outcomes, drive lead quality,

manage budgets strategically, and bring proactive optimization thinking to every account

they handle.

You will work closely with the Pod Manager and Account Managers and will be the

performance authority within the pod.

At this level, you are expected to mentor junior performance marketers, contribute to

campaign strategy, and have direct conversations with clients on performance when

needed.

Prior Digital Marketing Agency experience is mandatory for this role.

Candidates without hands-on experience working in a digital marketing agency

environment will not be considered.

Please do not apply if you do not have agency experience.

Applicants must acknowledge their agency background in the application form

Key Responsibilities-

1. Campaign Strategy and Execution

Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end

across multiple client accounts.

Gen, Meta Feed, Reels, and Stories.

Own campaign architecture including structure, targeting, bidding strategy, ad

copy, and budget allocation.

Develop campaign strategies aligned with client business goals and not just

Conduct deep keyword research, audience building, competitor analysis, and

market sizing before going live.

Recommend campaign types and budget splits based on funnel stage and client

objective.

2. Performance Ownership and Optimization

Own CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned

accounts.

Proactively identify underperforming elements and optimize without waiting to be

asked.

Run structured A/B tests on creatives, audiences, landing pages, and ad formats.

Monitor campaigns daily and make real-time adjustments to protect budget and

performance.

Know when a campaign needs a tweak and when it needs a complete strategic

3. Budget and Spend Management

Manage monthly ad spends ranging from small accounts to large multi-lakh

budgets.

Allocate budgets across campaigns, platforms, and ad sets based on

Pace spending efficiently throughout the month without over-spend or

under-delivery.

Flag budget risks, anomalies, and opportunities to the Pod Manager proactively.

Maintain a clear spend vs performance log for each account at all times.

4. Reporting and Client Communication

Prepare accurate, insightful, and well-presented performance reports for each

account.

Go beyond numbers in reports. Explain what happened, why it happened, and

what comes next.

Present performance updates to clients independently or alongside the Account

Manager.

Translate complex campaign data into clear business language that clients

Respond to client performance queries with confidence and data.

5. Lead Generation and Funnel Strategy

Understand the full lead generation funnel from ad click to qualified lead to

conversion.

Work with Account Managers and the Pod Manager on landing page

recommendations, form optimization, and funnel improvements.

Track and improve lead quality, not just lead volume.

Coordinate with creative teams on ad creatives that are built to convert, not just

Set up and maintain conversion tracking, pixel integrations, and tag management

accurately.

6. Tools, Tracking, and Tech

Set up and manage Google Tag Manager, GA4, Meta Pixel, and conversion

tracking across accounts.

Use platform tools including Google Analytics, Meta Ads Manager, Search Ads

360, and third-party reporting tools.

Identify tracking gaps and fix them before they impact reporting or optimization

decisions.

Stay current on platform updates, algorithm changes, and new ad formats and

implement them where relevant.

Leverage AI tools for campaign ideation, copy generation, audience research,

and performance analysis.

7. Mentorship and Team Contribution

Guide and review the work of junior performance marketers within the pod.

Share best practices, optimization frameworks, and campaign learnings with the

team.

Contribute to agency-level performance marketing SOPs and processes.

Participate in new business pitches and proposal building when required.

Key KPIs

CPL and ROAS across assigned accounts

Lead Quality Score

Report Accuracy and Submission Timeliness

Client Satisfaction on Performance

Optimization Frequency and Impact

Required Skills and Qualifications -

4-6 years of hands-on performance marketing experience in a digital marketing

agency.

Expert-level knowledge of Google Ads including Search, Display, Performance

Max, and YouTube.

Expert-level knowledge of Meta Ads including Feed, Reels, Stories, and Lead

Strong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel

optimization.

Experience managing campaigns across multiple industries and monthly budgets

at scale.

Proficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads Manager.

Strong analytical thinking with the ability to derive actionable insights from data.

Good English communication skills for client-facing reporting and calls.

Experience with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for

campaign support.

Google Ads Certification and Meta Blueprint Certification preferred.

Preferred Candidate Profile

Agency experience is mandatory.

Has independently managed monthly budgets of ₹5 Lakhs and above