Performance Marketing Specialist

Nisargalaya herbals; Chikkamagaluru; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Nisargalaya herbals in Karnataka seeks a Performance Marketing professional with 3 years of hands-on experience to plan, execute, and optimize paid campaigns across Meta and Google Ads for lead generation, traffic, and conversions.

You will analyze data, run A/B tests, and collaborate with creative and sales teams to improve ROI/ROAS, manage budgets, and report performance insights to stakeholders.

Qualifications

• 3+ years of hands-on paid advertising experience.
• Experience planning, executing, and optimizing campaigns across Meta Ads and Google Ads.
• Proven ability to drive lead generation, traffic, and ROI/ROAS.

Responsabilités

• Plan and execute paid campaigns across Meta and Google Ads.
• Manage Meta campaigns for lead generation, traffic, and conversions.
• Oversee Google Search, Display, and Performance Max campaigns.
• Perform audience, keyword, and market research to inform targeting.
• Create and test ad copies, headlines, and landing pages.
• Monitor performance, adjust budgets and bids, and optimize campaigns.
• Analyze data and prepare regular performance reports for stakeholders.
• Collaborate with creative, content, sales, and business teams.
• Stay updated on industry trends and platform updates.

Connaissances

Performance Marketing

Meta Ads

Facebook Ads

Instagram Ads

Google Ads

Lead Generation

Conversions

A/B Testing

Campaign Optimization

Budget Management

Google Analytics

ROAS

Description du poste

Key Responsibilities

Performance Marketing professional with 3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. Experienced in developing performance-driven digital marketing strategies focused on lead generation, customer acquisition, website traffic, conversions, and improving overall ROI/ROAS.

Skilled in managing campaigns throughout the complete advertising lifecycle, including campaign planning, audience research, keyword research, campaign setup, budget allocation, ad creation, A/B testing, performance monitoring, optimization, and reporting. Comfortable working with campaign data and using key performance metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, impressions, reach, frequency, and engagement to identify opportunities and improve campaign performance.

Key Responsibilities

• Planned and executed paid advertising campaigns across Meta Ads and Google Ads based on business objectives and target audiences.
• Created and managed Meta campaigns for lead generation, website conversions, traffic, engagement, and customer acquisition.
• Managed Google Search, Display, and Performance Max campaigns based on campaign requirements and business goals.
• Conducted audience research, competitor research, keyword research, and market analysis to develop effective targeting strategies.
• Created audience segments using demographics, interests, behaviors, keywords, remarketing audiences, and other relevant targeting options.
• Developed and tested multiple ad copies, headlines, descriptions, creatives, CTAs, and landing-page combinations to identify better-performing variations.
• Monitored campaign performance regularly and made data-driven adjustments to budgets, bids, targeting, keywords, placements, creatives, and campaign structures.
• Performed A/B testing on creatives, audiences, ad copies, landing pages, and campaign strategies to improve conversion rates.
• Managed campaign budgets and monitored spending to ensure efficient utilization of advertising budgets.
• Identified underperforming campaigns, ad sets, keywords, and creatives and implemented optimization strategies.
• Worked on remarketing and retargeting campaigns to re-engage website visitors and potential customers.
• Analyzed campaign data and prepared regular performance reports and insights for stakeholders.
• Used Google Analytics and advertising-platform data to understand user behavior, traffic sources, conversions, and campaign performance.
• Collaborated with creative, content, sales, and business teams to align advertising campaigns with business objectives.
• Continuously monitored industry trends, platform updates, competitor activities, and changes in digital advertising practices.

Core Skills

Performance Marketing | Meta Ads | Facebook Ads | Instagram Ads | Google Ads | Google Search Ads | Display Ads | Performance Max | Lead Generation | Conversion Campaigns | Remarketing | Retargeting | Audience Targeting | Keyword Research | A/B Testing | Campaign Optimization | Budget Management | Ad Copywriting | Creative Testing | Conversion Tracking | Google Analytics | Performance Reporting | CTR | CPC | CPM | CPL | CPA | ROAS