Performance Marketing Specialist

Statice Media; Bengaluru; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

Statice Media in Bengaluru is seeking a Performance Marketing Specialist to independently manage and grow paid campaigns across multiple client accounts, primarily through Google Ads and Meta Ads. You will own about 4–5 client accounts and translate business objectives into effective campaigns.

You’ll work with our design team, write ad copy, and continuously optimise for ROAS, lead quality and conversions.

Qualifications

• 3 years of hands-on digital/performance marketing experience.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience managing campaigns focused on both lead generation and conversions.
• Ability to independently strategise, execute, analyse, and optimise campaigns.
• Strong understanding of CPL, CPA, CTR, conversion rate and ROAS.
• Good written and verbal communication skills for client interactions.

Responsibilities

• Independently manage 4–5 client accounts across industries.
• Plan, set up, and optimise campaigns on Google Ads and Meta Ads.
• Develop campaign strategies based on objectives, target audiences and budgets.
• Continuously optimise to improve ROAS and lead quality.
• Write and refine ad copies and campaign messaging.
• Prepare performance reports and present results to clients.

Skills

Campaign management

Data analysis

Copywriting

Client communication

Keyword research

SEO basics

Tools

Google Ads

Meta Ads Manager

Google Tag Manager

Meta Pixel

LinkedIn Ads

X Ads

Job description

Statice Media is a Bengaluru-based digital marketing agency that helps brands grow through performance marketing, social media, SEO, content, websites, and digital strategy. Since 2019, we’ve worked with 100+ clients across 30+ cities and 4 continents.

We’re a small, fast-moving team where people get meaningful ownership, direct client exposure, and the freedom to experiment, learn and improve.

Designation: Performance Marketing Specialist

Experience: 3+ years

CTC: To be discussed during the initial screening process

Work Model: Hybrid — 4 days working from home and 1 day from our Central Bengaluru office/client meetings, with flexibility depending on requirements

About Statice Media

Statice Media is a Bengaluru-based digital marketing agency that helps brands grow through performance marketing, social media, SEO, content, websites, and digital strategy. Since 2019, we’ve worked with 100+ clients across 30+ cities and 4 continents.

We’re a small, fast-moving team where people get meaningful ownership, direct client exposure, and the freedom to experiment, learn and improve.

Designation: Performance Marketing Specialist

Experience: 3+ years

CTC: To be discussed during the initial screening process

Location: Bengaluru

Work Model: Hybrid — 4 days working from home and 1 day from our Central Bengaluru office/client meetings, with flexibility depending on requirements

Role Description

We’re looking for a Performance Marketing Specialist who can independently manage and grow paid marketing campaigns across multiple client accounts, primarily through Google Ads and Meta Ads.

This role isn’t limited to setting up campaigns and monitoring dashboards. You’ll independently own about 4–5 client accounts, understand their business objectives, plan campaigns, write ad copy and communications, conduct keyword and competitor research, analyse performance, and continuously improve lead quality, conversions, and ROAS.

You’ll work closely with our design team and other specialists, but we’re looking for someone comfortable taking end-to-end ownership of the performance marketing function for their assigned clients.

Key Responsibilities

• Independently manage 4–5 client accounts across different industries.
• Plan, set up, manage and optimise campaigns across Google Ads and Meta Ads.
• Develop campaign strategies based on client objectives, target audiences and budgets.
• Continuously optimise campaigns to improve ROAS, conversion rates, cost per lead and lead quality.
• Conduct keyword research, competitor research and audience research before launching campaigns.
• Setup and monitor coversion tracking through Google Tag Manager.
• Setup and monitor Meta Pixel.
• Write and refine ad copies, headlines, campaign messaging and basic performance-led content.
• Work closely with a team of designers and specialists to create and test campaign creatives.
• Plan A/B tests across creatives, audiences, messaging, landing pages and campaign structures.
• Analyse campaign data and translate performance into clear insights and actionable recommendations.
• Prepare periodic performance reports and communicate results with clients.
• Participate in client calls and meetings when required.
• Understand the basics of SEO, search intent and keyword research, and apply those insights wherever relevant to campaigns.
• Stay updated with changes, new formats and best practices across paid advertising platforms.

Qualifications

• Around 3 years of hands‑on digital/performance marketing experience.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience managing campaigns focused on both lead generation and conversions.
• Ability to independently strategise, execute, analyse, and optimise campaigns rather than relying on constant supervision.
• Strong understanding of campaign metrics including CPL, CPA, CTR, conversion rate and ROAS.
• Comfortable writing advertising copy and developing campaign communication.
• Working knowledge of keyword research and basic SEO concepts.
• Strong analytical and problem‑solving abilities.
• Good written and verbal communication skills, including the confidence to communicate directly with clients.
• Ability to manage multiple clients, priorities and deadlines simultaneously.
• Experience with LinkedIn Ads, X Ads or other advertising platforms would be an added advantage.