Performance Marketing Manager (Remote)

SuperKreatives; India; On-site; INR 480,000 - 820,000; Full time

Job summary

Superkreative seeks a results-driven Performance Marketing Manager to plan, execute, and optimize digital ad campaigns across Meta/Facebook and Google Ads.

The ideal candidate has 1.5–2 years of hands-on experience, knowledge of local SEO and GMB management, and the ability to nurture leads through multiple channels, with IST hours 5:30 PM–2:30 AM, Monday–Saturday.

Experience with AI tools for ad creatives, reporting, and workflow efficiency is a plus.

Qualifications

• 1.5–2 years of experience in performance marketing or digital marketing.
• Strong practical experience running Meta/Facebook Ads and Google Ads campaigns.
• Knowledge of Google Business Profile/GMB management and local SEO.
• Basic to intermediate understanding of SEO principles and keyword research.
• Experience with lead generation, CRM tools, and lead-nurturing strategies.
• Ability to analyze campaign data and optimize for leads and conversions.
• Familiarity with AI tools such as ChatGPT, Canva AI, ad-creative tools, or automation platforms.
• Good communication, copywriting, and coordination skills.
• Ability to manage multiple campaigns and meet performance targets.

Responsibilities

• Create, manage, and optimize paid campaigns on Meta/Facebook Ads and Google Ads.
• Monitor campaign performance, budgets, cost per lead, conversions, and return on ad spend.
• Conduct audience research, keyword research, and competitor analysis.
• Develop ad copy, creatives, landing-page recommendations, and campaign strategies to improve lead quality.
• Manage and optimize Google Business Profile (GMB) listings.
• Support SEO activities, including on-page SEO, keyword planning, local SEO, and performance tracking.
• Set up and manage lead-nurturing workflows through WhatsApp, email, CRM, calls, or automation tools.
• Track leads from inquiry through conversion and identify opportunities to improve follow-up.
• Prepare regular campaign-performance reports with clear insights and recommendations.
• Use AI tools to improve ad creatives, content, research, reporting, and workflow efficiency.

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

Company Description

Superkreative is a digital solutions company founded by Canadian mortgage experts to help mortgage brokers strengthen their online presence and capture untapped market opportunities. The team combines deep industry knowledge with modern marketing and technology to create tools tailored to the needs of mortgage professionals. Superkreative focuses on data-driven strategies that enable clients to generate qualified leads and build sustainable growth. Joining Superkreative means contributing to innovative solutions that directly impact the success of brokers in a competitive digital landscape.

Job Description: Performance Marketing Manager

Employment Type: Full-time

Position: Performance Marketing Manager

Timings: 5:30 PM – 2:30 AM IST (aligned with Canadian client hours)

Working Days: Monday to Saturday

Off Days: Every Sunday + 2nd and 4th Saturday of each month

Experience Required: 1.5 – 2 years

About the Role

We are looking for a results-driven Performance Marketing Manager to plan, execute, and optimize digital advertising campaigns. The ideal candidate has hands-on experience with Facebook/Meta Ads and Google Ads, understands local SEO and Google Business Profile management, and can help convert incoming leads through effective nurturing.

Key Responsibilities

• Create, manage, and optimize paid campaigns on Meta/Facebook Ads and Google Ads.
• Monitor campaign performance, budgets, cost per lead, conversions, and return on ad spend.
• Conduct audience research, keyword research, and competitor analysis.
• Develop ad copy, creatives, landing-page recommendations, and campaign strategies to improve lead quality.
• Manage and optimize Google Business Profile (GMB) listings.
• Support SEO activities, including on-page SEO, keyword planning, local SEO, and performance tracking.
• Set up and manage lead-nurturing workflows through WhatsApp, email, CRM, calls, or automation tools.
• Track leads from inquiry through conversion and identify opportunities to improve follow-up.
• Prepare regular campaign-performance reports with clear insights and recommendations.
• Use AI tools to improve ad creatives, content, research, reporting, and workflow efficiency.

Required Skills & Qualifications

• 1.5–2 years of experience in performance marketing or digital marketing.
• Strong practical experience running Meta/Facebook Ads and Google Ads campaigns.
• Knowledge of Google Business Profile/GMB management and local SEO.
• Basic to intermediate understanding of SEO principles and keyword research.
• Experience with lead generation, CRM tools, and lead-nurturing strategies.
• Ability to analyze campaign data and optimize for leads and conversions.
• Familiarity with AI tools such as ChatGPT, Canva AI, ad-creative tools, or automation platforms.
• Good communication, copywriting, and coordination skills.
• Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications

• Experience in real estate, education, healthcare, or another lead-generation-focused industry.
• Knowledge of Google Analytics, Google Tag Manager, and Meta Pixel.
• Experience with WhatsApp automation, email marketing, or CRM platforms.

What We’re Looking For

A proactive marketer who takes ownership of campaign performance, thinks analytically, and consistently looks for ways to generate better-quality leads at an efficient cost.