Performance Marketing Manager (PPC Specialist)

Source Desk Global; Kolkata District; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

5-day work week

Flexible working hours

Modern and collaborative environment

Growth-oriented leadership

Opportunity to work on international/多

Competitive salary with incentives

Learning and development opportunities

Job summary

Source Desk Global is seeking a results-driven SEO Executive with 2-4 years of experience to join our Digital Marketing team in Kolkata. The role focuses on developing and executing SEO strategies to improve organic rankings, drive qualified traffic, and boost online visibility across multiple sites.

You will analyze data using GA4 and Google Search Console, perform keyword research, optimize on-page and technical SEO, collaborate with content and development teams, and report performance with

Qualifications

• 2–4 years of SEO experience across multiple industries.
• Strong analytical skills and knowledge of search algorithms.
• Proficient with GA4, GSC, GTM and SEO tools.
• Able to collaborate with content, dev and marketing teams.

Responsibilities

• Develop and implement on-page and off-page SEO strategies.
• Perform keyword research, competitor and market analysis.
• Optimize site structure, metadata, internal linking and technical SEO.
• Conduct audits and improve crawlability, indexing and performance.
• Monitor rankings, traffic and SEO KPIs with standard tools.
• Build high-quality backlinks using white-hat techniques.
• Collaborate with content writers to create SEO-friendly content.
• Work with developers to apply technical SEO recommendations.
• Optimize Core Web Vitals, page speed and mobile usability.
• Identify crawl errors and indexing issues; resolve them.
• Prepare periodic SEO performance reports with insights.
• Stay updated with Google's algorithm updates and best practices.
• Support local and international SEO initiatives where applicable.

Skills

On-page SEO

Off-page SEO

Technical SEO

Keyword research

Analytics

Education

Bachelor's degree in Marketing, CS, Business Admin or related field

Tools

Google Search Console

GA4

Google Tag Manager

Ahrefs

SEMrush

Screaming Frog

Moz

WordPress

Job description

Job Summary

We are seeking a results-driven SEO Executive with 2-4 years of experience to join our Digital Marketing team. The ideal candidate will be responsible for developing and executing effective SEO strategies to improve organic search rankings, drive qualified traffic, and enhance the online visibility of multiple websites across various industries.

The candidate should possess strong analytical skills, stay updated with the latest search engine algorithms, and collaborate with content, development, and marketing teams to achieve business objectives.

Responsibilities

• Develop and implement on-page and off-page SEO strategies to improve organic search performance.
• Perform comprehensive keyword research, competitor analysis, and market research.
• Optimize website structure, content, metadata, internal linking, and technical SEO elements.
• Conduct regular website audits and recommend improvements for crawlability, indexing, and performance.
• Monitor website rankings, organic traffic, and SEO KPIs using industry-standard tools.
• Build high-quality backlinks through ethical white-hat SEO techniques.
• Collaborate with content writers to create SEO-friendly website content, blogs, landing pages, and articles.
• Work closely with the development team to implement technical SEO recommendations.
• Optimize Core Web Vitals, page speed, mobile usability, and overall website performance.
• Identify and resolve crawl errors, broken links, duplicate content, and indexing issues.
• Prepare periodic SEO performance reports and present insights with actionable recommendations.
• Stay updated with Googles algorithm updates and evolving SEO best practices.
• Support local SEO initiatives, Google Business Profile optimization, and citation management where applicable.

Technical Skills

• Strong understanding of On-Page, Off-Page, and Technical SEO.
• Hands-on experience with Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager.
• Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar platforms.
• Good understanding of HTML, CSS, JavaScript, and their impact on SEO.
• Knowledge of schema markup, XML sitemaps, robots.txt, canonical tags, and redirects.
• Experience with WordPress or other CMS platforms.
• Understanding of Core Web Vitals and website performance optimization.
• Familiarity with local SEO and international SEO is an added advantage.

Preferred Qualifications

• Bachelors degree in Marketing, Computer Science, Business Administration, or a related field.
• Google certifications or SEO-related certifications are preferred.
• Excellent analytical, communication, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Benefits

• 5-day work week.
• Flexible working hours.
• Modern and collaborative work environment.
• Friendly, supportive, and growth-oriented leadership team.
• Opportunity to work on diverse international projects.
• Competitive salary with performance-based incentives.
• Continuous learning and career development opportunities.

Role: SEO

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Job Details

• Job Type: Work From Office
• Employment Type: Full Time
• City: Kolkata
• Country: India
• Department: Digital Marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.