Performance Marketing Manager (Kochi)

Transight Systems Private Limited; Ernakulam; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Transight Systems Private Limited is seeking a Growth & Performance Marketing Manager to own end-to-end acquisition across paid, search, and lifecycle channels in Kochi. You will build and lead a growing team, drive pipeline ownership, and adapt to the evolving AI and discovery landscape.

The role emphasizes CAC:LTV optimization, collaboration with RevOps and Sales, and leading a Martech stack that includes CRM/marketing automation and AI-driven testing tools. Immediate joiners preferred.

Qualifications

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads for B2B pipelines.
• Ability to supervise AI-driven bidding and shift from operator to architect.
• Experience exploring alternative channels (Reddit, YouTube Shorts, podcast sponsorships, programmatic/CTV).
• Familiarity with ABM platforms (6sense, Demandbase, Clearbit) and multi-touch attribution.
• CRM/marketing automation fluency (HubSpot, Salesforce) and team-building capability.

Responsibilities

• Own paid acquisition end-to-end across Google, Meta, and LinkedIn ads.
• Oversee AI-driven bidding as strategic oversight rather than manual bidding.
• Diversify CAC sources beyond the big three with new channels and placements.
• Drive pipeline metrics (CAC:LTV, payback, MQL-to-SQL) in collaboration with RevOps/Sales.
• Lead SEO and AI discoverability initiatives (AEO/GEO) and optimize content for machine-readability.
• Build a scalable growth system with SOPs, testing culture, and Martech stack decisions.

Skills

Google Ads

Meta Ads

LinkedIn Ads

AI-assisted marketing tools

CRM/marketing automation

SEO

Tools

6sense

Demandbase

Clearbit

HubSpot

Salesforce

Job description

Location

Kochi | Full-time | Reports to GM Marketing

Work schedule

6-day week, with the second Saturday off

Immediate Joiners preferred.

About the Role

We\'re looking for a Growth & Performance Marketing Manager — not just a media buyer. This person owns acquisition and pipeline end-to-end across paid, search, and lifecycle channels, builds and leads a growing team, and helps the company stay ahead of a rapidly shifting channel landscape, including the rise of AI-mediated discovery. Adaptability, pipeline ownership and AI-tool fluencywill be a key differentiator.

Key Responsibilities

1. Paid Acquisition (foundation, still essential)

• Own Google Ads, Meta Ads, and LinkedIn Ads end-to-end — with LinkedIn treated as a primary, not secondary, channel for B2B pipeline
• Increasingly manage AI-driven/automated bidding as strategic oversight rather than manual bid management — shifting from “campaign operator” to “campaign architect + AI supervisor”
• Diversify beyond the “big 3” as CAC rises: test Reddit, YouTube Shorts, podcast sponsorships, programmatic/CTV, and community-led placements (Product Hunt, G2, Capterra)

2. Pipeline & Revenue Ownership (SaaS-specific)

• Be measured on CAC:LTV ratio, payback period, MQL-to-SQL conversion, and marketing-sourced/influenced pipeline — not just ROAS/CTR
• Partner directly with RevOps/Sales on lead scoring, CRM hygiene, and attribution across long, multi-touch B2B sales cycles
• For freemium/trial products: work with Product on in-app lifecycle marketing and trial-to-paid conversion

3. Search & AI Discoverability (the 5-year bet)

• Own SEO today; build AEO/GEO (Answer/Generative Engine Optimization) capability now, as AI assistants become a default research layer
• Structure content and landing pages for machine-readability and citation, not just keyword ranking

4. Team & Systems

• Build and lead a team, starting small and scaling with headcount — hire for adaptability and testing velocity over platform-specific tenure
• Build repeatable growth systems/SOPs and a testing culture (creative, audience, landing page, messaging) that scales without the manager as a bottleneck
• Own Martech stack decisions: CRM/marketing automation, attribution tooling, and increasingly, AI creative-generation and testing tools

5. Cross-Functional

• Partner with Content/Brand on organic and Email Marketing as compounding, lower-CAC channels as paid CAC inflates
• Present pipeline and revenue impact — not just spend/ROAS — to leadership.

Required Skills & Competencies

• Proven, hands-on Google Ads + Meta Ads experience; strong LinkedIn Ads capability for B2B lead-gen/ABM
• Working knowledge of ABM platforms (6sense, Demandbase, Clearbit) — a plus now, expected within 2–3 years
• SEO fundamentals plus genuine curiosity/early experimentation in AEO/GEO
• Comfort with AI-assisted marketing tools (creative generation, predictive LTV/audience modelling, automated testing) — now a baseline expectation
• CRM/marketing automation fluency (HubSpot, Salesforce, or similar) and multi-touch attribution literacy
• Team-building experience, or clear readiness to build a team .

Good to Have

• Experience with intent-data/ABM tooling and CRO platforms (Hotjar, VWO)
• Background in a PLG (product-led growth) SaaS motion
• Certifications: Google Ads, Meta Blueprint, HubSpot