Performance Marketing Manager - Gaming Growth (RMX)
Gyantaal Institute Of Advanced Studies
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Job summary
HEAD GAMING GROWTH & USER ACQUISITION is seeking a hands-on Gaming Growth & User Acquisition expert to scale a gaming/mobile app across India. You will own end-to-end UA, creative testing, and performance optimization to drive high-quality users with sustainable CPI/CAC/ROAS.
You will manage Meta/Google UAC, YouTube, and influencer partnerships, building referral and viral strategies while collaborating with product teams to boost activation, retention and monetisation.
Qualifications
- Proven experience in Gaming App Marketing / User Acquisition.
- Hands-on experience scaling mobile/gaming applications.
- Strong Meta & Google App Campaign expertise.
- Experience managing substantial performance marketing budgets.
- Strong understanding of Gaming UA, Retention, LTV & ROAS.
- Experience with AppsFlyer / Adjust / Branch / Singular or similar MMPs.
Responsibilities
- Build and execute Pan-India Gaming App User Acquisition Strategy.
- Scale app downloads across Tier 1, Tier 2 & Tier 3 cities.
- Manage and optimise Meta, Google UAC/App Campaigns, YouTube, Instagram & other UA channels.
- Develop aggressive paid acquisition and growth strategies.
- Drive continuous creative testing, A/B testing and campaign optimisation.
- Build Gaming Influencer, Creator, YouTuber & Regional Influencer partnerships.
- Develop referral, viral and community-led acquisition strategies.
- Drive ASO, organic downloads and app-store conversion.
- Analyse CPI, CPA, CAC, CTR, CVR, D1/D7/D30 Retention, LTV, ARPU & ROAS.
- Work with product/team to improve activation, retention and monetisation.
- Identify high-performing geographies, audiences, creatives and channels.
- Build strategies for Hindi + Regional Indian markets.
- Manage significant monthly marketing budgets and scale campaigns profitably.
- Own the complete funnel: Ad Install Registration First Game Active User Retention Monetisation LTV
Skills
Tools
Job description
Location: Noida | Work From Office
Experience: 4–8+ Years
Industry: Gaming / Mobile Apps / Performance Marketing
Employment: Full-Time
We are looking for a hardcore Gaming Growth & User Acquisition Expert who has real-world experience in scaling gaming/mobile applications and driving mass downloads across India.
This is NOT a generic Digital Marketing or Social Media Marketing role.
We need someone who has actually worked on Gaming Apps and understands how to take an app from low-scale acquisition to lakhs/millions of quality users while maintaining healthy CPI, CAC, Retention, LTV and ROAS.
- Build and execute Pan-India Gaming App User Acquisition Strategy
- Scale app downloads across Tier 1, Tier 2 & Tier 3 cities
- Manage and optimise Meta, Google UAC/App Campaigns, YouTube, Instagram & other UA channels
- Develop aggressive paid acquisition and growth strategies
- Drive continuous creative testing, A/B testing and campaign optimisation
- Build Gaming Influencer, Creator, YouTuber & Regional Influencer partnerships
- Develop referral, viral and community-led acquisition strategies
- Drive ASO, organic downloads and app-store conversion
- Analyse CPI, CPA, CAC, CTR, CVR, D1/D7/D30 Retention, LTV, ARPU & ROAS
- Work with product/team to improve activation, retention and monetisation
- Identify high-performing geographies, audiences, creatives and channels
- Build strategies for Hindi + Regional Indian markets
- Manage significant monthly marketing budgets and scale campaigns profitably
- Own the complete funnel:
Ad Install Registration First Game Active User Retention Monetisation LTV
Proven experience in Gaming App Marketing / User Acquisition
Hands-on experience scaling mobile/gaming applications
Strong Meta & Google App Campaign expertise
Experience managing substantial performance marketing budgets
Strong understanding of Gaming UA, Retention, LTV & ROAS
Experience with AppsFlyer / Adjust / Branch / Singular or similar MMPs
Experience in Influencer & Creator-led Gaming Growth
Strong understanding of Indian gaming users
Data-driven and highly performance-oriented mindset
- Scaled a gaming app to 1M+ downloads/users
- Managed 10 Lakhs–1 Crore+ monthly marketing budgets
- Worked with Real Money Gaming / Fantasy / Casual / Social Gaming Apps
- Built successful referral/viral acquisition engines
- Experience with regional-language gaming campaigns
- Strong existing network of Indian Gaming Creators/Influencers
Downloads | CPI | CAC | D1/D7/D30 Retention | DAU | MAU | LTV | ROAS | Revenue/User | Organic Growth
Downloads alone are NOT success. We want quality users who retain and monetise.
Please DO NOT apply if your experience is primarily in:
Education Marketing
Generic Lead Generation
Social Media Management
SEO-only
Branding
Content Marketing
Traditional Marketing
We are specifically looking for a hands-on Gaming App Growth Expert with proven numbers.
Competitive Salary UPTO 10 LPA + Performance Incentives
Compensation will be based on experience, previous scale handled and proven results.
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