Performance Marketing Manager

Doctors Foodstore™; Pune District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Doctors Foodstore is seeking a result-oriented Performance Marketing Manager to lead our paid acquisition efforts. You will own campaigns across Meta and Google, optimize funnels, and build a scalable growth engine for our D2C nutrition brand.

The role requires hands-on expertise in CAC, ROAS, and conversion optimization, plus the ability to collaborate with content and creative teams to deliver high-performing ads across channels.

Qualifications

• 3–6 years of hands-on performance marketing experience.
• Strong experience with Meta Ads and Google Ads.
• Experience with GA4, GTM, Meta Pixel and conversion tracking.
• Able to analyse data and make independent campaign decisions.

Responsibilities

• Plan, execute and optimise campaigns across Meta Ads and Google Ads.
• Manage budgets and ensure efficient use of spends.
• Develop strategies for customer acquisition, retargeting and repeat purchases.
• Monitor performance and optimise landing pages and funnels.
• Prepare weekly and monthly performance reports.

Skills

Performance marketing

Meta Ads

Google Ads

Conversion optimization

Campaign testing

CAC/ROAS analysis

Excel/Sheets

Tools

GA4

Google Tag Manager

Meta Pixel

Google Ads

Meta Ads

Job description

Doctors Foodstore is a doctor-backed preventive nutrition brand rethinking everyday food through science-led nutrition.

We are building a premium food brand focused on making better nutrition accessible through everyday staples. Our approach combines scientific credibility, product innovation and a strong consumer-first experience.

About Doctors Foodstore

Doctors Foodstore is a doctor-backed preventive nutrition brand rethinking everyday food through science-led nutrition.

We are building a premium food brand focused on making better nutrition accessible through everyday staples. Our approach combines scientific credibility, product innovation and a strong consumer-first experience.

Webiste: https://www.doctorsfoodstore.com

The Role

We are looking for a result-oriented Performance Marketing Manager to lead and scale our digital customer acquisition initiatives.

You will own paid marketing campaigns across Meta and Google, drive profitable customer acquisition, optimise conversion funnels and build a scalable performance marketing engine for Doctors Foodstore.

We are looking for someone who understands both the creative and analytical sides of performance marketing.

Key Responsibilities

1. Paid Advertising & Campaign Management

• Plan, execute and optimise campaigns across Meta Ads and Google Ads.
• Manage campaign budgets and ensure efficient utilisation of marketing spends.
• Develop strategies for customer acquisition, retargeting and repeat purchases.
• Continuously test audiences, creatives, ad formats and campaign structures.

2. Performance & Growth

• Own key performance metrics including CAC, ROAS, CPA, CTR, CPM, CVR and revenue.
• Develop strategies to improve conversion rates and reduce customer acquisition costs.
• Identify opportunities to scale campaigns while maintaining profitability.
• Drive growth across website, marketplace and other digital sales channels.

3. Creative Strategy & Testing

• Work closely with the content and creative teams to develop high-converting ad creatives.
• Identify winning hooks, formats, messaging and consumer insights.
• Develop structured creative testing frameworks.
• Translate campaign performance data into actionable creative feedback.

4. Analytics & Funnel Optimisation

• Monitor campaign performance through Meta Ads Manager, Google Ads and GA4.
• Analyse customer journeys and identify drop-offs across the conversion funnel.
• Work on landing page, website and checkout optimisation.
• Prepare weekly and monthly performance reports.

5. Budgeting & Strategic Planning

• Build monthly and quarterly performance marketing plans.
• Forecast customer acquisition, revenue and advertising requirements.
• Allocate budgets across platforms based on performance.
• Collaborate with the marketing and leadership teams on growth targets.

What We're Looking For

• 3–6 years of hands-on experience in performance marketing.
• Strong experience managing Meta Ads and Google Ads.
• Prior experience with D2C, FMCG, e-commerce or consumer brands is preferred.
• Strong understanding of CAC, ROAS, conversion funnels and unit economics.
• Experience with GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Ability to analyse data and make independent campaign decisions.
• Strong Excel/Google Sheets skills.
• Experience working with creative teams and building performance-driven ad strategies.
• Ownership mindset with a strong focus on measurable business outcomes.

Key Performance Indicators

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Revenue generated through paid channels
• Conversion Rate (CVR)
• New customer acquisition
• Advertising budget efficiency
• Creative testing velocity and winning creative performance

Why Join Doctors Foodstore?

• Opportunity to build the growth engine of an emerging D2C nutrition brand.
• Work closely with the founding team.
• Take ownership of performance marketing strategy and execution.
• Be part of a category that is redefining everyday nutrition.