Performance Marketing Manager

Naukri E-hire; Navi Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Naukai E-hire is seeking a Performance Marketing Manager to lead digital growth in Navi Mumbai. You will own ROAS and revenue targets, coordinate with agencies and internal teams, and drive data-driven campaigns across Google, Meta, and Programmatic platforms.

The role focuses on campaign planning, execution, and optimization with an emphasis on analytics, attribution, and continuous improvement. You will report on performance and work closely with Marketing, Product, and Sales teams.

Qualifications

• 5+ years of experience exclusively in Performance Marketing.
• Proven ability to own ROAS and revenue targets.
• Hands-on expertise in Google Ads, Meta Ads, and Programmatic channels.
• Deep understanding of remarketing and audience segmentation.
• Strong analytics using Google Analytics.
• Experience in managing agencies and cross-functional teams.

Responsibilities

• Own business and performance ownership aligned with AOP plan.
• Plan monthly performance marketing initiatives and campaigns.
• Coordinate with external agencies and internal stakeholders.
• Track performance daily, weekly, and monthly and generate dashboards.
• Leverage Google Analytics for attribution and funnel insights.
• Implement retargeting strategies and optimize conversion funnels.

Skills

5+ years in Performance Marketing

Own ROAS & revenue targets

Google Ads

Meta Ads

Programmatic Advertising

Remarketing strategies

Google Analytics

Cross-functional teams

A/B testing

Data-driven strategies

Tools

Google Tag Manager

Data Studio

Looker

CRM tools

Job description

We are looking for a highly driven and result-oriented Performance Marketing Manager to lead our digital growth initiatives. The ideal candidate will be responsible for driving measurable business outcomes aligned with the Annual Operating Plan (AOP), managing agency and internal teams, and ensuring excellence in execution across all digital performance channels.

Key Responsibilities

1. Business & Performance Ownership

• Drive business growth and revenue targets in line with the AOP plan
• Own and manage key performance metrics including ROAS, CAC, conversions, and revenue
• Ensure consistent delivery of performance KPIs through data-driven strategies

2. Campaign Planning & Execution

• Develop monthly performance marketing plans aligned with business goals
• Oversee execution across all channels including Google Ads, Meta Ads, and Programmatic
• Ensure all campaigns and ad accounts are active, optimized, and aligned with strategy

3. Agency & Cross-functional Coordination

• Coordinate closely with external agencies and internal stakeholders (Marketing, Product, Sales)
• Ensure seamless execution of campaigns as per defined timelines and budgets
• Review and guide agencies on campaign strategies, creatives, and optimizations

4. Performance Monitoring & Reporting

• Track and analyze campaign performance on a daily, weekly, and monthly basis
• Prepare insightful reports and dashboards highlighting performance metrics and improvement areas
• Continuously optimize campaigns based on performance insights

5. Analytics & Optimization

• Leverage Google Analytics to monitor user behavior, attribution, and funnel performance
• Implement advanced tracking, tagging, and measurement frameworks
• Drive continuous optimization through A/B testing and data analysis

6. Retargeting & Funnel Management

• Build and execute strong remarketing / retargeting strategies
• Optimize user journeys and conversion funnels across platforms

Required Skills & Qualifications

• 5+ years of experience exclusively in Performance Marketing
• Minimum 5+ years of experience in owning ROAS and revenue targets
• Strong hands-on expertise in:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Programmatic Advertising platforms
• Deep understanding of remarketing strategies and audience segmentation
• Minimum 34 years of hands-on experience with Google Analytics
• Strong analytical skills with the ability to interpret data and drive insights
• Experience managing agencies and cross-functional teams
• Proficiency in campaign tracking, attribution models, and marketing tools

Preferred Qualifications

• Experience in healthcare / diagnostics / D2C industry is a plus
• Familiarity with tools like Google Tag Manager, Data Studio / Looker, CRM tools
• Strong communication and stakeholder management skills

Key Performance Indicators (KPIs)

• Achievement of AOP-driven business targets
• ROAS and cost efficiency metrics
• Campaign performance and conversion rates
• Timely execution of monthly plans
• Quality of reporting and actionable insights