Performance Marketing Manager

HOWL; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HOWL is seeking a Performance Marketing Manager to propel digital growth across brands through strategy, execution, and performance analysis. You will own campaigns across Meta, Google, YouTube and display, with budgets and performance ownership.

The role emphasizes data-driven decisions, cross-functional collaboration, and ongoing opportunities for account expansion. The ideal candidate has 5–6 years in performance marketing, strong expertise in Meta and Google Ads, and experience driving

Qualifications

• 5–6 years of experience in performance/digital marketing.
• Strong expertise across Meta Ads, Google Ads and other paid media platforms.
• Experience with e-commerce growth and conversion optimisation.

Responsibilities

• Own performance and digital marketing strategy for assigned brands, translating business objectives into clear channel and campaign plans.
• Lead campaigns across Meta, Google, YouTube, display and other relevant digital channels, with ownership of budgets and performance.
• Analyse performance and consumer data to identify gaps, insights and opportunities for growth, and turn these into actionable recommendations.
• Identify account mining, upselling and cross-selling opportunities across existing clients and help grow the scope of business.
• Contribute to new business and pitch opportunities through performance strategy, media plans and projections.
• Explore AI, emerging platforms and new digital approaches that can improve performance and expand HOWL's offering.
• Mentor and guide the Performance team while maintaining quality and strategic thinking across accounts.

Skills

paid media

strategy

digital marketing

Job description

Our team is seeking a Performance Marketing Manager to drive digital growth across brands through strategy, execution, performance analysis and account growth. The ideal candidate will be data-driven, commercially minded and comfortable working across paid media, e-commerce, email marketing, AI and other digital channels.

What You'll Do

• Own performance and digital marketing strategy for assigned brands, translating business objectives into clear channel and campaign plans.
• Lead campaigns across Meta, Google, YouTube, display and other relevant digital channels, with ownership of budgets and performance.
• Analyse performance and consumer data to identify gaps, insights and opportunities for growth, and turn these into actionable recommendations.
• Identify account mining, upselling and cross-selling opportunities across existing clients and help grow the scope of business.
• Contribute to new business and pitch opportunities through performance strategy, media plans and projections.
• Explore AI, emerging platforms and new digital approaches that can improve performance and expand HOWL's offering.
• Mentor and guide the Performance team while maintaining quality and strategic thinking across accounts.

What We Are Looking For

• 5-6 years of experience in performance/digital marketing, preferably in an agency environment.
• Strong expertise across Meta Ads, Google Ads and other paid media platforms, with a solid understanding of full-funnel marketing and performance metrics.
• Experience across digital growth areas such as e-commerce and conversion optimisation, beyond paid media.
• Strong analytical and commercial thinking, with the ability to connect campaign performance to broader business objectives.
• Experience handling clients and presenting performance insights and recommendations.
• A strong understanding of account growth, upselling and identifying new business opportunities.
• Experience managing or mentoring team members.
• Strong communication, ownership and problem-solving skills.

Skills: paid media,strategy,digital marketing