Performance Marketing Manager

Aliens Tattoo; Mumbai; On-site; INR 3,000,000 - 7,000,000; Full time

Job summary

Aliens Tattoo in Mumbai, India, seeks a hands-on Performance Marketing Lead who can personally execute paid marketing while driving applied strategy. This builder role owns both strategy and execution (50–50) and is not agency-management.

Ideal candidate has 5–7 years hands-on performance marketing, manages large ad spends across Meta and Google, and builds in-house capability with SOPs and dashboards.

Qualifications

• 5–7 years hands-on performance marketing experience.
• Personally managed ₹20L–₹80L per month in ad spend.
• Strong experience with Meta & Google Ads.
• Experience running full-funnel campaigns (not just lead generation).

Responsibilities

• Plan, launch, optimise, scale and pause campaigns across Meta and Google.
• Define monthly and quarterly paid growth strategy.
• Allocate budgets across platforms and funnels.
• Build testing frameworks and dashboards; partner with Creative/CRM teams.

Skills

Performance marketing

Meta Ads

Google Ads

Full-funnel campaigns

Analytics

Tools

Ads Manager

Google Analytics

Job description

Aliens Tattoo is India’s most influential culture-led tattoo and art brand, and a category creator in how tattooing is experienced, respected, and scaled.

Founded with the belief that tattooing is not just a service but a transformational art form, Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.

Today:

• We are valued at ₹350+ Cr
• We operate across multiple cities in India
• We are powered by 160+ artists, creatives, technologists, and operators
• We lead the conversation at the intersection of art, culture, self-expression, and business

Aliens Tattoo didn’t follow a category — we built one.

From studio design and hygiene standards to storytelling, education, and community, we’ve consistently raised the bar for what tattooing can mean in modern India.

ROLE OVERVIEW

We are looking for a hands-on Performance Marketing Lead who can personally execute paid marketing while also driving applied strategy.

This is not an agency-management role. This is a builder role — execution-first, numbers-driven, and deeply accountable. The role requires equal ownership of strategy and execution (50–50), with direct responsibility for outcomes.

KEY RESPONSIBILITIES

Performance Execution

• Personally plan, launch, optimise, scale, and pause campaigns across:
• Meta (Facebook & Instagram)
• Google (Search, YouTube, Display where relevant)
• Own daily account performance: CPL, CAC, ROAS, lead quality
• Troubleshoot performance volatility proactively
• Collaborate on funnel optimisation with website & CRM teams

Performance Strategy & Growth Planning

• Define monthly and quarterly paid growth strategy
• Allocate budgets intelligently across platforms and funnels
• Build structured creative testing frameworks
• Partner with the Creative team to shape high-performing narratives
• Work closely with CRM & digital teams to improve lead quality
• Build performance dashboards and attribution understanding
• Decide where not to spend money

Strategy is expected to translate into experiments quickly, not presentations.

Team & Capability Building

• Build Aliens’ in-house performance marketing capability
• Hire, train, and mentor performance executives as scale increases
• Create SOPs, playbooks, and documentation
• Reduce long-term dependency on agencies and external vendors
• Any agency support is expected to be execution-only, not strategic

What This Role Is NOT

• Strategy-only leadership role
• Reporting-only position

This role owns execution and outcomes.

IDEAL CANDIDATE MUST HAVE

Experience

• 5–7 years of hands-on performance marketing experience
• Personally managed ₹20L–₹80L per month in ad spend
• Strong experience with Meta & Google Ads
• Experience running full-funnel campaigns (not just lead generation)

Skills & Mindset

• Highly analytical and outcome-oriented
• Comfortable inside Ads Manager and spreadsheets
• Strong experimentation mindset
• Takes ownership of numbers
• Thinks like a builder, not a coordinator
• Comfortable working in fast-moving, ambiguous environments