Marketing Manager

Ridhira Group - Building World's largest Wellness Communities; Hyderabad; On-site; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

Opportunity to work across premium lifestyle projects

Dynamic and innovation-driven environment

Growth-oriented culture

Job summary

A leading hospitality organization in Hyderabad is seeking a Performance Marketing Manager with 4–10 years of experience in the hotel industry. The role focuses on driving direct bookings, optimizing digital campaigns, and maximizing ROI. Candidates should have a strong background in performance marketing, experience with Google Ads and OTA management, as well as strong analytical skills. Join a visionary organization and contribute to redefining luxury living and wellness experiences.

Qualifications

• 4–10 years of experience in performance marketing within hotels/hospitality.
• Proven track record in driving direct bookings and revenue growth.
• Strong expertise in Google Ads and Meta Ads.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive direct room bookings through paid campaigns.
• Analyze campaign performance using Google Analytics.

Skills

Performance marketing

Google Ads

Meta Ads

OTA management

Google Analytics

Analytical skills

Tools

Marketing automation tools

CRM tools

Job description

Job Title: Performance Marketing Manager

Industry: Hospitality / Hotels

Experience: 4–10 Years (Mandatory: Hotel Industry Background)

About Ridhira Group:

Ridhira Group is a diversified organization with a strong presence in real estate, wellness, and luxury lifestyle developments. With projects spanning premium residences, wellness retreats, and branded experiences, Ridhira focuses on delivering aspirational spaces that redefine modern living. The Group emphasizes innovation, sustainability, and digital excellence to engage a discerning clientele.

Role Overview:

We are seeking a data-driven Performance Marketing Manager with strong experience in the hotel/hospitality industry to drive direct bookings, optimize digital campaigns, and maximize ROI across all performance channels. The role will focus on increasing online visibility, revenue generation, and reducing dependency on OTAs.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms
• Drive direct room bookings through paid campaigns and website optimization
• Manage and optimize OTA platforms (Booking.com, MakeMyTrip, Agoda, etc.) to improve rankings and conversions
• Monitor and improve CAC, ROAS, CPL, and conversion rates
• Work closely with revenue management teams to align campaigns with pricing and occupancy strategies
• Execute SEO & SEM strategies to increase organic and paid traffic
• Analyze campaign performance using tools like Google Analytics and provide actionable insights
• Manage retargeting campaigns to improve repeat bookings and customer engagement
• Coordinate with internal teams/agencies for creatives, landing pages, and campaign execution
• Stay updated with hospitality marketing trends and competitor strategies

Key Requirements:

• 4–10 years of experience in performance marketing within hotels/hospitality (mandatory)
• Proven track record in driving direct bookings and revenue growth
• Strong expertise in Google Ads, Meta Ads, and OTA management
• Experience with Google Analytics, Search Console, and marketing automation tools
• Understanding of hotel booking engines and revenue management principles
• Strong analytical and data-driven decision-making skills
• Ability to manage budgets efficiently and deliver high ROI

Preferred Skills:

• Experience in luxury resorts, wellness retreats, or premium hospitality brands
• Knowledge of CRM tools and email marketing automation
• Exposure to international markets and campaigns

Key KPIs:

• Increase in direct bookings
• Return on Ad Spend (ROAS)Website conversion rate
• OTA performance improvement

Why Join Ridhira Group:

• Be part of a visionary organization redefining luxury living, hospitality, and wellness experiences.
• Opportunity to work across premium lifestyle and real estate projects.
• Dynamic and innovation-driven environment with growth-oriented culture.
• Exposure to cross-functional marketing initiatives across real estate, hospitality, and wellness domains.