Marketing Senior Digital & Performance Marketing

Caledon Technologies India; Bengaluru; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Caledon Technologies India Pvt Ltd, Bangalore, is seeking a Marketing Senior Digital & Performance Marketing with 5+ years of experience to drive global digital campaigns for car rental operations and corporate markets. The role is based in our Bangalore office and requires hands-on expertise in Google Ads, social media marketing, and multi-platform campaign management worldwide.

This role emphasizes performance marketing, reporting, brand management, and online reputation handling, with close

Qualifikationen

• 5+ years of experience in Digital Marketing.
• Experience in a Marketing Agency.
• Proven experience managing global performance marketing campaigns.
• Strong analytics and reporting skills.
• Experience in travel, mobility, or car rental industry preferred.

Aufgaben

• Plan, execute, and optimize Google Ads campaigns globally.
• Manage paid and organic campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter (X), and other social platforms.
• Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets.
• Monitor ROI, CPL, CPA, ROAS and other performance metrics.
• Handle keyword research, competitor analysis, and bid strategy optimization.
• Coordinate with OTA platforms and partners to improve visibility and bookings.
• Manage review platforms and brand reputation.
• Work closely with corporate management to align marketing goals with revenue targets.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with creative teams for ad creatives, landing pages, and campaign assets.
• Oversee SEO, remarketing, and email marketing campaigns.
• Conduct keyword research, competitor analysis, and budget optimization.
• Manage remarketing and audience targeting strategies.

Kenntnisse

Digital marketing

Performance marketing

Google Ads

Social media marketing

Campaign management

Analytics & reporting

Brand management

Online reputation management

ROI/ROAS tracking

Jobbeschreibung

Job Title: Marketing Senior Digital & Performance Marketing
Location: Bangalore, India
Company: Caledon Technologies India Pvt Ltd

About the Role

We are seeking a highly result-oriented and experienced Marketing Professional (5+ years) to do marketing for global digital marketing initiatives for our car rental operations and corporate. The role is based out of our Bangalore office and requires hands-on expertise in Google Ads, social media marketing, and multi-platform campaign management worldwide.

This role requires strong expertise in performance marketing, reporting, brand management, and online reputation handling.

Key Responsibilities

• Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns globally
• Manage paid and organic campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter (X), and other social platforms
• Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets
• Monitor ROI, CPL, CPA, ROAS and other performance metrics
• Handle keyword research, competitor analysis, and bid strategy optimization
• Coordinate with OTA platforms and partners to improve visibility and bookings
• Manage review platforms and brand reputation
• Work closely with corporate management to align marketing goals with revenue targets
• Prepare weekly and monthly performance reports with actionable insights
• Coordinate with creative teams for ad creatives, landing pages, and campaign assets
• Oversee SEO, remarketing, and email marketing campaigns
• Conduct keyword research, competitor analysis, and budget optimization
• Manage remarketing and audience targeting strategies

Reporting & Analytics

• Prepare detailed weekly and monthly performance reports
• Present insights, campaign analysis, and growth recommendations to corporate management
• Track booking performance and marketing contribution toward revenue targets
• Maintain dashboard reporting for management review

Online Reputation & Brand Management

*Respond professionally and promptly to:

• Google Reviews
• Better Business Bureau (BBB) Reviews
• OTA platform reviews
• Social media comments and messages

*Manage brand image across all online platforms

*Handle LinkedIn messages and corporate inquiries in a professional manner

*Coordinate with operations team for issue resolution before public responses

Corporate Coordination

• Work closely with senior management on marketing strategy and expansion plans
• Coordinate with creative and development teams for landing pages and ad creatives
• Ensure brand consistency across all markets

Key Requirements

• Minimum 5+ years of experience in Digital Marketing
• Mandatory experience working in a Marketing Agency
• Proven experience managing global performance marketing campaigns
• Strong analytical and reporting skills
• Experience in handling online reviews and brand reputation management
• Excellent written and verbal communication skills
• Highly result-oriented with strong ownership mindset
• Experience in travel, mobility, or car rental industry preferred

Preferred Qualifications

• Google Ads & Analytics Certifications
• Experience managing large global ad budgets
• Familiarity with CRM and automation tools