Performance Marketing Executive

Online Vacations; Navi Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Online Vacations is seeking a result-oriented Performance Marketing Executive to manage paid campaigns across Google Ads and Meta Ads in Navi Mumbai. The role focuses on generating quality travel enquiries, boosting conversions, and improving ROAS while managing budgets and analyzing performance metrics.

You will plan, execute, and optimise campaigns, work with the sales team to assess lead quality, and continuously test new targeting strategies to scale profitable holiday package bookings for

Qualifications

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience with lead generation and conversion-focused advertising.
• Knowledge of Google Search Ads, Display Ads, Performance Max, and Meta platforms.
• Experience with keyword research, audience targeting, bidding strategies, and optimization.
• Familiarity with GA4, GTM, Meta Pixel and conversion tracking.
• Ability to analyse campaign data and make performance-driven decisions.
• Understanding CPL, CPC, CTR, CPA, ROAS and CAC.
• Experience budgeting and scaling campaigns.
• Strong analytical, communication and problem-solving skills.
• Independent and ownership mindset; travel industry experience preferred.
• Experience marketing Andaman & Nicobar Islands destinations is a plus.

Responsibilities

• Google Ads management: plan, create, manage and optimize campaigns.
• Meta Ads management: lead generation, traffic, conversion and remarketing campaigns.
• Lead generation & conversion optimisation: monitor CPL, lead quality and bookings.
• Analytics, tracking & reporting: GA4, GTM, Meta Pixel and conversion tracking.
• Marketing strategy & budget management: allocate budgets and scale campaigns.

Skills

Google Ads

Meta Ads

Lead generation

Campaign optimization

Analytics

Budget management

Data-driven decisions

Independent work

Communication skills

Travel industry

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

About the Role

Online Vacations is looking for a result-oriented and data-driven Performance Marketing Executive to manage and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising performance marketing campaigns with a strong focus on generating quality travel enquiries, increasing conversions, and achieving measurable business growth.

You will be responsible for managing advertising budgets, developing campaign strategies, analysing performance metrics, and continuously improving the return on advertising spend (ROAS).

We are looking for someone who understands that successful performance marketing is not just about generating leads, but about generating quality leads that convert into actual bookings and revenue.

What You Will Do

1. Google Ads Management

• Plan, create, manage, and optimise Google Search, Display, Performance Max, and other relevant advertising campaigns.
• Conduct keyword research and identify high-intent search terms for holiday packages and travel-related services.
• Manage campaigns for domestic and international holiday packages, with a special focus on Andaman & Nicobar Islands.
• Optimise ad copies, keywords, bidding strategies, audience targeting, and landing pages.
• Monitor search impression share, CPC, CTR, conversion rates, and cost per lead.
• Identify opportunities to improve campaign performance and reduce customer acquisition costs.

2. Meta Ads Management (Facebook & Instagram)

• Plan and execute lead generation, traffic, conversion, and remarketing campaigns.
• Create and manage campaigns for holiday packages, destination promotions, seasonal offers, and travel enquiries.
• Develop audience targeting strategies based on interests, demographics, behaviours, and customer data.
• Work on creative testing, ad copies, videos, reels, carousels, and promotional creatives.
• Implement retargeting campaigns to engage website visitors, social media audiences, and previous leads.
• Continuously test and optimise campaigns to improve lead quality and conversion performance.

3. Lead Generation & Conversion Optimisation

• Focus on generating high-quality enquiries for holiday packages, particularly Andaman & Nicobar Islands.
• Monitor lead quality, cost per qualified lead, lead-to-booking conversion, and revenue generated.
• Coordinate with the sales team to understand lead quality and identify reasons for non-conversion.
• Analyse customer behaviour and campaign performance to improve lead generation strategies.
• Work towards reducing cost per acquisition (CPA) and improving overall marketing efficiency.
• Identify opportunities to scale campaigns that generate profitable bookings.

4. Analytics, Tracking & Reporting

• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
• Ensure accurate tracking of website enquiries, WhatsApp clicks, calls, form submissions, and booking conversions.
• Monitor campaign performance through advertising dashboards and analytics tools.
• Prepare daily, weekly, and monthly performance reports.
• Track advertising expenditure, leads generated, CPL, CPA, ROAS, and revenue contribution.
• Provide actionable insights and recommendations based on campaign data.

5. Marketing Strategy & Budget Management

• Plan and allocate advertising budgets across Google and Meta platforms.
• Develop destination-specific and product-specific advertising strategies.
• Identify new opportunities for audience acquisition, remarketing, and campaign expansion.
• Coordinate with the SEO, content, and creative teams to maintain consistency across marketing activities.
• Stay updated with advertising platform changes, new campaign features, and performance marketing trends.
• Ensure advertising budgets are utilised efficiently with a focus on business profitability.

What We Are Looking For

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Practical experience in lead generation and conversion-focused advertising.
• Good understanding of Google Search Ads, Display Ads, Performance Max, Facebook and Instagram advertising.
• Experience with keyword research, audience targeting, bidding strategies, and campaign optimisation.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Ability to analyse campaign data and make performance-driven decisions.
• Understanding of CPL, CPC, CTR, CPA, conversion rates, ROAS, and customer acquisition costs.
• Experience in managing advertising budgets and scaling successful campaigns.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently and take ownership of campaign performance.
• Prior experience in the travel and tourism industry will be preferred.
• Experience in marketing Andaman & Nicobar Islands holiday packages or other destination-based travel products will be an added advantage.
• Willingness to work full-time from our Navi Mumbai office.

What Success Looks Like

• Consistent generation of quality travel enquiries through Google and Meta advertising.
• Improved lead quality and reduced cost per qualified enquiry.
• Better lead-to-booking conversion and revenue contribution from paid campaigns.
• Improved ROAS and efficient utilisation of advertising budgets.
• Successful execution of destination-specific campaigns, particularly for Andaman & Nicobar Islands.
• Accurate conversion tracking and regular performance reporting.
• Continuous testing and optimisation to improve campaign performance.

Why Join Online Vacations?

• Take Ownership: Independently manage and optimise paid advertising campaigns.
• Make a Business Impact: Directly contribute to lead generation, bookings, and company revenue.
• Work Across Travel Products: Promote domestic and international holiday packages, hotels, activities, ferries, and destination experiences.
• Learn & Grow: Gain exposure to different digital marketing channels and performance strategies.
• Career Advancement: Opportunity to grow into Performance Marketing Manager or Digital Marketing Head based on performance and business growth.