Manager - Digital Marketing

ESP Engineered; Delhi, Gurgaon; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

ESP Engineered is seeking a results-driven Digital Marketing Manager in Delhi to lead B2C growth. This role focuses on user acquisition, engagement, and retention through data-driven initiatives and app marketing. The ideal candidate will have proven experience in B2C digital marketing, managing growth strategies, as well as strong analytical skills. The position entails ownership of digital growth, leveraging AI tools for enhanced marketing efficiency and actionable insights. Experience with tools like GA4 and Mixpanel is preferred.

Qualifications

• Proven experience in B2C digital marketing with strong exposure to growth and performance marketing.
• Hands-on expertise in paid media, user acquisition, and app marketing.
• Highly analytical with the ability to translate data into actionable insights.
• Experience managing marketing budgets and forecasting growth outcomes.

Responsibilities

• Own end-to-end digital growth with a focus on user acquisition and maximizing LTV.
• Design and execute retention strategies using various CRM channels.
• Track, analyze, and report on key growth metrics.
• Collaborate with product, tech, design, and content teams to launch growth initiatives.

Skills

B2C digital marketing

Growth and performance marketing

Paid media

User acquisition

App marketing

Analytics

CRM automation

Tools

GA4

Firebase

Appsflyer/Adjust

Mixpanel

Amplitude

Job description

We are looking for a results-driven Digital Marketing Manager to lead B2C growth across acquisition, engagement, retention, and app marketing. This role is ideal for someone who thrives in fast-paced environments, is deeply data-driven, and has hands‑on experience scaling performance and lifecycle marketing initiatives.

You will own end-to-end digital growth - driving user acquisition, improving funnel conversion, maximizing LTV, and building sustainable growth engines across paid, owned, and app channels.

Additionally, you will leverage AI‑driven tools and automation to enhance marketing efficiency, personalization, and decision‑making at scale.

Key Responsibilities

Growth & Performance Marketing

• performance marketing across channels such as Google Ads, Meta Ads, Apple Ads, Programmatic, Affiliate, and emerging platforms.
• Drive user acquisition with a strong focus on CAC, ROAS, LTV, cohort & creatives performance.
• Plan and execute full‑funnel growth strategies from awareness to conversion.
• Leverage AI tools for bid optimization, audience targeting, and creative testing to improve campaign performance.
• Lead app marketing initiatives including app installs, re‑engagement, and retention.
• Optimize ASO (App Store Optimization) to improve discoverability and organic installs.
• Run app‑specific campaigns for installs, in‑app events, re‑marketing and conversions.

Retention & Lifecycle Marketing

• Design and execute retention strategies using CRM channels such as push notifications, email, SMS, WhatsApp, and in‑app messaging.
• Improve user activation, repeat usage, and churn reduction through data‑led lifecycle programs.
• Work closely with product and analytics teams to optimize user journeys.

Analytics & Optimization

• Track, analyze, and report on key growth metrics including acquisition, activation, retention, revenue, and referral.
• Conduct A/B testing, funnel analysis, and cohort analysis to drive continuous optimization.
• Use tools like GA4, Firebase, Appsflyer/Adjust, Mixpanel, Amplitude, or similar.
• Collaborate with product, tech, design, and content teams to launch and scale growth initiatives.
• Manage agency and vendor relationships (if applicable).
• Mentor junior team members.
• Drive adoption of AI‑led marketing practices across teams to improve efficiency and scalability.

Required Skills & Qualifications

• Proven experience in B2C digital marketing with strong exposure to growth and performance marketing.
• Hands‑on expertise in paid media, user acquisition, and app marketing.
• Strong understanding of retention, lifecycle marketing, and CRM automation.
• Highly analytical with the ability to translate data into actionable insights.
• Experience managing marketing budgets and forecasting growth outcomes.
• Excellent communication and stakeholder management skills.

Preferred / Nice to Have

• Experience in consumer tech, e‑commerce, fintech, gaming, or mobile‑first products.
• Experience scaling high‑growth B2C products.
• Startup or fast‑scaling company experience.