Performance Marketing Manager

Vastu Vihar (Technoculture Building Centre Pvt Ltd); Gaya; On-site; INR 630,000 - 770,000; Full time

Job summary

Vastu Vihar (Technoculture Building Centre Pvt Ltd) is seeking a Performance Marketing Manager to own digital lead generation for its housing projects. You will work closely with sales to ensure marketing spend drives site visits and bookings, not just clicks, with real ownership of budgets and targets across multiple cities.

The role requires 4–5 years in performance marketing, strong Google/Meta ads experience, GA4 proficiency, and the ability to test, learn, and optimize campaigns.

Qualifications

• 4-5 years of hands-on experience in performance marketing (real estate, BFSI, or D2C/lead-gen background preferred).
• Proven, hands-on experience with Google Ads and Meta Ads Manager, Native Ads including real estate portal advertising.
• Strong working knowledge of GA4, Excel, and marketing dashboards.
• Understanding of the real estate sales funnel, from lead generation to booking.
• Strong communication and stakeholder management skills.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com
• Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities and projects
• Work with the sales team to track leads from click to site visit to booking, and improve conversion at each stage
• Plan and allocate marketing budgets across multiple simultaneous project launches
• Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates
• Build and maintain performance dashboards and share regular reporting with leadership
• Brief and coordinate with the creative/content team on ad creatives
• Set up and maintain tracking, attribution, and CRM integration for all lead sources
• Track competitor activity across markets and adjust strategy accordingly
• Manage relationships with external agencies or vendors supporting paid media

Skills

Performance Marketing

Google Ads

Meta Ads Manager

GA4

Excel

Marketing Dashboards

Communication

Stakeholder Management

Education

Bachelor's or Master's in Marketing/Business or related field

Tools

LeadSquared

Salesforce

Job description

Position:

Performance Marketing Marketing

Experience:

4-5 years in performance marketing

Employment Type:

Full-Time

Compensation:

Up to ₹7,00,000 per annum (CTC)

Vastu Vihar (Technoculture Building Centre Pvt. Ltd.) is a leading real estate and infrastructure development company committed to delivering quality housing and modern living solutions. The company specializes in residential townships, apartments, plotted developments, and commercial projects with a strong focus on affordability, innovation, quality construction, and customer satisfaction. With a vision to create sustainable and future-ready communities, Vastu Vihar combines modern construction practices with transparent business ethics and timely project delivery. The company has built a strong reputation in the real estate industry for trust, excellence, and customer‑centric development.

About the Role

We are looking for a Performance Marketing Manager to own digital lead generation across our ongoing and upcoming housing projects. This person will work closely with the sales teams on the ground to make sure marketing spend translates into genuine site visits and bookings, not just clicks on a dashboard. The role comes with real ownership of budgets and targets, and the ability to test, learn, and adjust strategy quickly across multiple cities.

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com
• Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities and projects
• Work with the sales team to track leads from click to site visit to booking, and improve conversion at each stage
• Plan and allocate marketing budgets across multiple simultaneous project launches
• Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates
• Build and maintain performance dashboards and share regular reporting with leadership
• Brief and coordinate with the creative/content team on ad creatives
• Set up and maintain tracking, attribution, and CRM integration for all lead sources
• Track competitor activity across markets and adjust strategy accordingly
• Manage relationships with external agencies or vendors supporting paid media

Requirements

• 4-5 years of hands-on experience in performance marketing (real estate, BFSI, or D2C/lead-gen background preferred)
• Proven, hands-on experience with Google Ads and Meta Ads Manager, Native Ads including real estate portal advertising
• Strong working knowledge of GA4, Excel, and marketing dashboards
• Understanding of the real estate sales funnel, from lead generation to booking
• Strong communication and stakeholder management skills
• Bachelor's or Master's degree in Marketing, Business, or a related field

Good to Have

• Experience with CRM/lead management tools such as LeadSquared or Salesforce
• Working knowledge of SEO/SEM fundamentals
• Prior experience marketing housing or property projects across multiple cities