Performance Marketing Manager

REVA University; Bangalore Rural; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A prominent educational institution in Bangalore is seeking a Group Head for Digital Marketing. The role involves leading a team of digital marketing managers to manage and optimize performance marketing campaigns across various channels, ensuring effective delivery and managing costs. Candidates should have 8-10 years of experience in a digital media agency, with strong skills in managing biddable media and team leadership. The position offers opportunities for impactful marketing strategy implementation and stakeholder engagement.

Qualifications

• 8 to 10 years experience in digital media agency as a group head or senior manager.
• 7 to 8 years managing campaigns in biddable media.
• 2+ years managing affiliates and publishers.
• 3+ years of team management experience.

Responsibilities

• Lead a team of digital marketing campaign managers.
• Manage performance marketing campaigns across multiple channels.
• Serve as point of contact for cross-functional stakeholders.
• Maintain cost measurement and optimize campaign strategies.
• Prepare reports with insights for presentation to leadership.

Skills

Team management

Digital marketing campaigns

Excel proficiency

Performance marketing strategy

Ad copywriting

Tools

Adwords

Facebook Ads

LinkedIn Ads

DV360

Job description

Position Objective

Own the responsibility of delivery and performance of vertical's all courses

marketing and target achievements

Managing team of 2 to 3 performance marketing managers, maintaining delivery, cost metrics under control, one point of contact for sales and cross functional division.

Job Description

• Lead the team of 2 to 3 digital marketing campaign managers.
• Manage performance marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels.
• One point of contact for cross functional stakeholders for delivery, quality concern.
• Maintain the cost measurement for digital performance campaigns with controlling CAC for every given programme.
• Develop campaign structure according to the programme’s requirement.
• Make sure that team adhere and follows the SOPs has been set for marketing.
• Team player to work with cross functional team to get the creative, landing page according to the need.
• Monitor the campaign continuously since spend goes in a 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI.
• Writing ad copies for search campaigns on Facebook, LinkedIn and able to modify/ write the same if required.
• Hands‑on expertise on Excel formulas, Pivot to simplify reporting.
• Prepare daily, weekly monthly reports with insights on the campaign to present to marketing head, and weekly reviews.

Requirement

• 8 to 10 years work experience preferred in the digital media agency side as a group head/ Sr. manager.
• 7 to 8 years hands on experience in managing campaigns on biddable media - Adwords, Facebook, LinkedIn, DV360.
• 2+ years’ experience in managing affiliates and publisher.
• 3+ years’ experience in team management.