Performance Marketing Manager

Vkc Nuts; Dadri; On-site; INR 450,000 - 750,000; Full time

Job summary

Vkc Nuts is seeking a performance marketing lead to own Meta strategy and paid social campaigns, with end-to-end planning, audience testing, budgeting, and ROAS optimization. The role builds full-funnel campaigns across awareness, consideration, conversion and retention.

You will manage Google campaigns (Search, Shopping, PMax, YouTube), implement attribution tools, and steer quick commerce marketing across Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes.

Responsibilities

• Own Meta strategy end-to-end including campaigns, audience testing, budgeting and ROAS optimization.
• Build full-funnel campaigns across awareness, consideration, conversion and retention.
• Manage Search, Shopping, PMax and YouTube campaigns.
• Implement attribution tools such as AppsFlyer/Adjust and manage retargeting strategies.
• Own paid strategy across Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes.
• Execute sponsored listings, banners and visibility campaigns.
• Own performance marketing budget and channel mix.
• Build reporting dashboards and conduct monthly reviews with CMO.

Job description

Key Responsibilities

1. Meta & Paid Social Marketing

• Own Meta strategy end-to-end including campaigns, audience testing, budgeting and ROAS optimization.
• Build full-funnel campaigns across awareness, consideration, conversion and retention.

2. Google & Digital Performance

• Manage Search, Shopping, PMax and YouTube campaigns.
• Implement attribution tools such as AppsFlyer/Adjust and manage retargeting strategies.

3. Quick Commerce Marketing

• Own paid strategy across Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes.
• Execute sponsored listings, banners and visibility campaigns.

4. Budget, Reporting & Optimization

• Own performance marketing budget and channel mix.
• Build reporting dashboards and conduct monthly reviews with CMO.