Group Head - Performance Marketing

Social Beat; Gurugram District; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Social Beat in Gurugram seeks a Group Head – Performance Marketing to lead a portfolio of clients and drive strategy across Meta and Google platforms. You will mentor a team and own campaign planning, optimization, and client advisory to deliver measurable ROAS.

The role requires 5–7 years in performance marketing, with at least 5 years in an advertising agency. Strong leadership and client-facing skills are essential, with familiarity in DV360 as a bonus.

Qualifications

• 5–7 years of experience in Performance Marketing.
• Minimum 5 years of experience in a digital advertising agency.
• Strong expertise in Meta Ads and Google Ads.
• GA4 proficiency and analytics driven optimization.
• Experience leading strategy discussions with clients and mentoring teams.

Responsibilities

• Lead end-to-end performance marketing strategy across Meta and Google Ads.
• Develop media plans aligned with client objectives and marketing funnels.
• Manage branding, lead generation, and D2C campaigns.
• Own campaign planning, execution reviews, optimization strategy, and business recommendations.
• Build strong relationships with clients and act as a strategic advisor.
• Lead client presentations, campaign reviews, and quarterly business reviews.
• Mentor and manage a team of Performance Marketing Managers and Specialists.
• Monitor campaign performance and optimize ROAS, CPA, CAC, and overall business outcomes.
• Stay updated with platform changes and industry trends.

Skills

Meta Ads

Google Ads

GA4

Audience strategy

Budget allocation

Attribution

Reporting

Lead generation

D2C clients

Client facing

Team leadership

Job description

Group Head – Performance Marketing -Gurugram - 5 to 7 Years of Agency experience

About the Role

Social Beat is looking for an experienced Group Head – Performance Marketingto lead a portfolio of clients and drive performance marketing strategy across Meta and Google platforms.

The ideal candidate should have extensive experience in developing performance marketing strategies, media planning, client consulting, and team leadership. They should be capable of managing multiple client accounts while mentoring a team and driving measurable business outcomes.

A basic understanding of Programmatic (DV360) will be considered an added advantage.

Key Responsibilities

• Lead end-to-end performance marketing strategy across Meta and Google Ads.
• Develop media plans aligned with client objectives and marketing funnels.
• Manage branding, lead generation, and D2C campaigns.
• Own campaign planning, execution reviews, optimization strategy, and business recommendations.
• Build strong relationships with clients and act as a strategic advisor.
• Lead client presentations, campaign reviews, and quarterly business reviews.
• Mentor and manage a team of Performance Marketing Managers and Specialists.
• Monitor campaign performance and recommend optimization strategies to improve ROAS, CPA, CAC, and overall business performance.
• Stay updated with platform changes, industry trends, and emerging digital marketing opportunities.

Required Skills & Experience

• 5–7 years of experience in Performance Marketing.
• Minimum 5 years of experience in a digital advertising agency.
• Strong expertise in:
• Meta Ads
• Google Ads
• Google Analytics 4 (GA4)
• Strong understanding of:
• Audience strategy
• Budget allocation
• Attribution and reporting
• Experience managing Lead Generation and D2C clients.
• Strong client-facing experience with the ability to independently lead strategy discussions.
• Proven experience managing and mentoring high-performing teams.
• Ability to manage multiple accounts and stakeholders simultaneously.