Performance Marketing Lead

Orkla India; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Orkla India in Bengaluru seeks an experienced performance marketing professional to lead strategy, budget allocation, and RoAS targets across categories and platforms. You will optimize campaigns, codify playbooks, and supervise agency execution while coordinating with cross-functional teams to drive sales and profitability.

The role emphasizes data-driven decision making, A/B testing, and clear stakeholder communication to continuously improve digital commerce outcomes.

Qualifications

• Hands-on experience in executing performance marketing campaigns on retailer platforms.
• Ability to analyze consumer journeys and funnel metrics for digital commerce.
• Data-driven decision making and clear communication with stakeholders.

Responsibilities

• Define ad strategy, budget allocation, and RoAS targets by category, platform, and geography.
• Ensure campaign structures, bidding protocols, and optimization strategies maximize sales and profitability.
• Codify best practices, lead A/B testing, and maintain day-to-day playbooks.
• Monitor KPIs, conduct stand-ups, analyze root causes, and present learnings to senior management.
• Supervise agency execution, ensure SLAs, manage relationships, and drive improvements.
• Collaborate with category teams, KAMs, brand teams, content, and supply chain.

Skills

Performance marketing

Campaign optimization

A/B testing

Data analysis

Cross-functional collaboration

Budget management

Stakeholder communication

Tools

MS Excel

Job description

Role & responsibilities

• Performance marketing strategy & resource allocation: Define ad strategy, budget allocation, and RoAS targets by category, platform, and geography; refresh strategy based on campaign learnings.
  
• Campaign execution: Ensure campaign structures, bidding protocols, and optimization strategies maximize sales, market share, and profitability.
  
• Playbook ownership: Codify best practices, lead A/B testing, and ensure adherence in day-to-day operations.
  
• Insights, reporting & governance: Monitor KPIs, conduct stand-ups, perform root cause analysis, and present key learnings to senior management.
  
• Agency management: Supervise agency execution, ensure SLAs, manage relationships, and drive performance improvements.
  
• Cross-functional collaboration: Advise category teams, KAMs, and brand teams; coordinate with content and supply chain; share performance marketing insights internally.

Preferred candidate profile

• 3-5 years of hands-on experience in executing performance marketing campaigns on retailer platforms
• In-depth understanding of the consumer journey/ funnel on digital commerce platforms
• In-depth understanding of key success metrics and their drivers along the consumer funnel
• Data-backed decision making and communication
• Quantitative mindset, proficient in MS Excel and data analysis
• Experience of working in cross-functional environments with diverse stakeholders
• Relevant industry experience (CPG) is a plus