Performance Marketing Head

Gynoveda; Mumbai; On-site; INR 2,500,000 - 5,200,000; Full time

Job summary

Gynoveda is seeking a senior Performance Marketing leader in Mumbai to own the end-to-end acquisition engine. You will architect campaigns, manage a multi-crore monthly Meta budget, and optimize funnel economics from lead to appointment and treatment enrollment.

The role emphasizes offline conversion tracking, server-side measurement, and robust experimentation. Candidates should have 8–14 years in performance marketing, with hands-on experience in high-spend Meta campaigns and offline

Qualifications

• 8 to 14 years in performance marketing.
• ₹1 Cr+ monthly Meta spend managed hands-on.
• 4+ years where the conversion happens offline. Healthcare, education, financial services, fitness, or similar. If a phone call and a physical visit sit between your ad and your revenue, you know this world.
• You have implemented CAPI or server-side measurement yourself, not reviewed it in a deck.

Responsibilities

• Own the full acquisition engine: strategy, campaign architecture, and daily execution inside the ad account.
• Develop a multi-crore monthly budget strategy focusing on CAC, cost per appointment, and payback.
• Manage funnel economics end-to-end including CPL and footfall.
• Implement measurement systems: CAPI/server-side signals and offline clinic events.
• Introduce structured experimentation before scaling campaigns.
• Build campaign structures aligned with 2026 Meta delivery.

Skills

Performance marketing

Offline conversion tracking

CAPI/server-side measurement

Job description

Gynoveda is building India's largest chain of Ayurveda fertility clinics. 50+ clinics across 30 cities. 20,000+ couples have conceived through our treatment. 1 lakh patients acquired through digital in the last 24 months.

This role exists to multiply that.

Most performance marketers come from a world this role does not live in. This posting explains the difference upfront so you can decide quickly whether it is right for you.

Performance marketing at Gynoveda is not a traffic-buying function. There is no add to cart. A patient sees an ad, calls us, books an appointment, walks into a clinic, consults a doctor, and enrolls in a treatment plan. The conversion happens face to face. Ad platforms see only half of this journey. The job is to make them see the other half.

What you will own:

• The full acquisition engine. Strategy, campaign architecture, and daily execution inside the ad account. This role is strategic and dangerously hands-on.
• A multi-crore monthly budget, Meta-led. Google stays deliberately small here; healthcare ad policy limits it. If your playbook starts with Search, this is not the right fit.
• Funnel economics end to end. CPL, cost per appointment, cost per footfall, CAC, payback. We think in CAC, not clicks.
• Measurement. CAPI, server-side signals, offline clinic events flowing back into Meta. Attribution you can defend when a CFO pushes back.
• Experimentation as a system. We test before scaling. Carpet bombing growth does not work in this category, and we do not want it.
• Campaign structures built for how Meta delivers ads in 2026, not 2023.

The bar:

• 8 to 14 years in performance marketing.
• ₹1 Cr+ monthly Meta spend managed hands-on. That is the entry bar, not the seat. The seat runs multi-crore every month.
• 4+ years where the conversion happens offline. Healthcare, education, financial services, fitness, or similar. If a phone call and a physical visit sit between your ad and your revenue, you know this world.
• You have implemented CAPI or server-side measurement yourself, not reviewed it in a deck.

Who will not fit:

• Ecommerce-only careers. ROAS on a website is a different sport.
• Agency-only careers. We use agencies where a region needs lift. This seat owns outcomes in-house.
• Dashboard managers. If you haven't opened Ads Manager this month, this seat isn't for you.

You are not inheriting a perfect system. You are expected to improve and scale one. And remember what a lead means here: a couple, often years into trying, deciding to trust us. The work has to deserve that.

If that is the problem you want to own,