Performance Marketing Manager

Ridhira Group; Hyderabad; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Ridhira Group is seeking a Performance Marketing & Growth Manager in Hyderabad to own the end-to-end growth funnel for Ode Spa, Zen, Retreat, and Ridhira Retreat Gandipet. You will manage paid channels, optimize campaigns from TOFU to BOFU, and drive revenue through qualified leads and bookings.

You will own tracking across GA4/GTAG, UTMs, and CRM integrations, analyze CAC, ROAS, and ROI, and collaborate with sales, creative, and technical teams to implement data-driven growth strategies.

Qualifications

• Must have strong hands-on experience with Meta Ads and Google Ads.
• Must manage full-funnel performance marketing campaigns.
• Must be proficient in GA4, GTM, UTM tracking and CRM fundamentals.
• Must be able to analyze CAC, ROAS and revenue metrics.
• Experience in CRO, analytics and creative testing is essential.

Responsibilities

• Own Meta Ads, Google Ads, YouTube and other paid channels.
• Build and optimize full-funnel campaigns from TOFU to BOFU.
• Optimize for qualified leads, bookings and revenue beyond CPL.
• Manage audiences, budgets, creatives, offers and retargeting.
• Develop creative briefs, hooks, messaging and testing strategies.
• Optimize landing pages, forms, CTAs and conversion journeys.
• Own tracking across GA4, GTM, Meta Pixel/CAPI and UTMs.
• Connect campaign data with Zoho CRM, Knowlarity and booking/revenue systems.
• Build campaign-to-revenue attribution.
• Analyze CAC, CPL, CPA, ROAS, ROI and conversion rate.
• Run structured experiments across audience, creative, offer and funnel.
• Identify automation opportunities using AI and marketing tools.
• Work closely with sales, creative, product and technical teams.

Skills

Meta Ads

Google Ads

Full-funnel performance marketing

Lead generation

GA4

GTM

UTM tracking

CRM fundamentals

CRO

Creative testing

Analytics

Excel/Sheets

Tools

Zoho CRM

Knowlarity

Zoho Books

Meta CAPI

Looker Studio

WhatsApp marketing

Marketing automation

APIs / webhooks

AI marketing tools

Job description

PERFORMANCE MARKETING & GROWTH MANAGER

Role

Own the complete growth funnel across Ode Spa, Zen, Retreat, Ridhira Retreat Gandipet.

This is a hands-on role spanning paid acquisition, creative, CRO, tracking, CRM, attribution, analytics, and revenue optimization.

Responsibilities

• Own Meta Ads, Google Ads, YouTube and other relevant paid channels.
• Build and optimize full-funnel campaigns from TOFU to BOFU.
• Optimize for qualified leads, bookings and revenue, not just CPL.
• Manage audiences, budgets, creatives, offers and retargeting.
• Develop creative briefs, hooks, messaging and testing strategies.
• Optimize landing pages, forms, CTAs and conversion journeys.
• Own tracking across GA4, GTM, Meta Pixel/CAPI and UTMs.
• Connect campaign data with Zoho CRM, Knowlarity and booking/revenue systems.
• Build campaign-to-revenue attribution.
• Analyze CAC, CPL, CPA, ROAS, ROI, conversion rate and revenue.
• Run structured experiments across audience, creative, offer and funnel.
• Identify automation opportunities using AI and marketing tools.
• Work closely with sales, creative, product and technical teams.

Core Funnel

Ad Spend Click Lead Qualified Lead Call Booking Revenue

The marketer should be able to explain:

Must Have

• Meta Ads
• Google Ads
• Full-funnel performance marketing
• Lead generation
• GA4 + GTM
• UTM and conversion tracking
• CRM fundamentals
• CRO
• Creative testing
• Analytics
• Excel / Google Sheets

Good to Have

• Zoho CRM
• Knowlarity
• Zoho Books
• Meta CAPI
• Looker Studio
• WhatsApp marketing
• Marketing automation
• APIs / webhooks
• AI marketing tools

Metrics

Primary: Revenue, CAC, ROAS, ROI, qualified leads, bookings, revenue per campaign.

Secondary: CPL, CTR, CPC, CPM, conversion rate, lead quality and creative performance.

Ideal Candidate

A Performance Marketer + Growth Thinker + Analyst who can

independently move from:

Business Goal Strategy Campaign Creative Lead CRM Conversion Revenue Optimization

Experience

2-5 years preferred.