Performance Marketing & Growth Team

iRGB - Multinational Corporation Services; Dadri; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

iRGB - Multinational Corporation Services seeks a Performance Marketing / Growth Manager to own customer acquisition, activation, and revenue growth across OTT platforms and subscription-based digital products.

You will plan, launch, and optimize paid campaigns on Meta and Google, build strategies for apps and websites, and collaborate with creative, technical and analytics teams to scale profitable growth.

Qualifications

• 3+ years hands-on performance marketing experience.
• Experience with mobile apps and/or websites.
• Strong understanding of CAC, CPA, CPI, CVR, ROAS, LTV and payback period.
• Experience managing meaningful advertising budgets.
• Strong analytical and problem-solving ability.
• Ability to work with creative, technical and analytics teams.

Responsibilities

• Plan, launch, manage and optimize paid campaigns on Meta Ads and Google Ads.
• Build acquisition strategies for app installs, registrations, trials, purchases and subscriptions.
• Optimize CAC, CPA, CPI, conversion rate, ROAS and LTV.
• Manage audience strategy, retargeting, remarketing, creative testing and funnel optimization.
• Manage Meta campaign structures, Custom Audiences, Lookalikes, broad targeting and conversion campaigns.
• Work with creative and technical teams to improve conversion performance.
• Scale profitable campaigns while monitoring acquisition cost, revenue and campaign stability.

Skills

Performance marketing

Mobile apps

Analytics

Budget management

Problem solving

Cross-functional collaboration

Tools

Meta Ads

Google Ads

Job description

We are looking for a highly performance-driven Performance Marketing / Growth Manager who can take complete ownership of customer acquisition, conversion and revenue growth across OTT platforms, vertical OTT/drama apps, entertainment apps, D2C products, healthcare and educational apps/websites, and subscription-based digital products

Key Responsibilities

• Plan, launch, manage and optimize paid acquisition campaigns, primarily Meta Ads and Google Ads.
• Build acquisition strategies for app installs, registrations, trials, purchases and subscriptions.
• Optimize CAC, CPA, CPI, conversion rate, ROAS and LTV.
• Manage audience strategy, retargeting, remarketing, creative testing, offer testing and funnel optimization.
• Manage Meta campaign structures, Custom Audiences, Lookalikes, broad targeting and conversion campaigns.
• Work with creative and technical teams to improve conversion performance.
• Scale profitable campaigns while monitoring acquisition cost, revenue and campaign stability.

Required Skills

• 3+ years hands-on performance marketing experience.
• Experience with mobile apps and/or websites.
• Strong understanding of CAC, CPA, CPI, CVR, ROAS, LTV and payback period.
• Experience managing meaningful advertising budgets.
• Strong analytical and problem-solving ability.
• Ability to work with creative, technical and analytics teams.

Preferred Industry Experience

OTT, entertainment, D2C/e-commerce, EdTech, healthcare, mobile apps, subscription businesses and digital products.

Important

This is not a social media posting or basic boosting role. The candidate must be revenue-focused and capable of owning acquisition and growth.

Selection Process

Practical case study covering a ₹10,000 - ₹50,000 day campaign, funnel design, creative testing, CAC/ROAS calculation, tracking requirements and scaling strategy.