Performance Marketing Expert (Meta Ads)

OneOrange; Gurugram District; On-site; INR 700,000 - 1,400,000; Full time

Job summary

One Orange Digital, an eCommerce growth agency in Gurugram, seeks a Performance Marketing Expert focused on Meta Ads. You will plan, execute, and optimize campaigns to drive conversions and improve ROAS for ecommerce clients. Lead audience building, funnels, testing, and reporting.

You will collaborate with account managers, designers, and content teams, staying current with platform updates and best practices to keep campaigns compliant and effective.

Qualifications

• Clear reporting and stakeholder collaboration abilities.
• Strong marketing strategy to plan and optimize campaigns.
• Expertise in social media marketing on Meta platforms.
• Sales focus to improve CPA/ROAS and drive revenue.
• Hands-on Meta Ads management for ecommerce campaigns.
• Comfort with data, analytics, and KPIs.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta platforms.
• Build audiences and funnels, set up and manage campaigns.
• Monitor performance metrics and run A/B tests on creatives.
• Collaborate with account managers, designers, and content teams.
• Prepare performance reports and strategic insights.
• Stay updated on platform changes and best practices.

Skills

Strong Communication

Marketing Strategy

Social Media Marketing

Sales & CPA/ROAS

Meta Ads for Ecommerce

Analytics & KPIs

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

Job description

Company Description

One Orange Digital is an eCommerce specialized growth agency focused on helping online brands scale revenue through data-driven marketing. The team combines performance marketing expertise with creative strategy to optimize customer acquisition and retention. By leveraging digital channels, advanced analytics, and continuous experimentation, the agency delivers measurable, sustainable growth for clients. Joining One Orange Digital offers an opportunity to work closely with eCommerce businesses and contribute directly to their success in highly competitive markets.

Role Description

This is a full-time, on-site role based in Gurugram for a Performance Marketing Expert specializing in Meta Ads. The role involves planning, executing, and optimizing paid campaigns across Meta platforms (Facebook, Instagram) to drive conversions and improve return on ad spend for eCommerce clients. Day-to-day responsibilities include audience and funnel building, setting up and managing campaigns, monitoring performance metrics, and running A/B tests on creatives, copy, and targeting. The person in this role will collaborate with account managers, designers, and content teams to align campaigns with client goals, while preparing performance reports and insights to guide strategy. The role also includes staying current with platform updates, best practices, and emerging trends to ensure campaigns remain effective and compliant.

Qualifications

• Strong Communication skills for clear reporting, stakeholder collaboration, and client interaction.


• Marketing and Marketing Strategy skills to plan, execute, and optimize performance campaigns aligned with business objectives.


• Social Media Marketing expertise, particularly on Meta platforms, including audience targeting, pixel implementation, and campaign structuring.


• Sales and conversion-focused skills to build funnels, improve CPA/ROAS, and support revenue growth for eCommerce brands.


• Hands-on experience managing Meta Ads for eCommerce, including catalog campaigns, remarketing, and lookalike audiences.


• Proficiency with analytics and tracking tools (e.g., Meta Ads Manager, Google Analytics) and comfort working with data and KPIs.


• Ability to work on-site in Gurugram, manage multiple accounts, and meet deadlines in a fast-paced environment.


• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in Meta advertising or digital marketing are an advantage.