Performance Marketing Expert (Google Ads)

Codevantage Inc; Coimbatore District; On-site; INR 551,000 - 1,653,000; Part time

Job summary

A digital marketing consultancy in Tamil Nadu is seeking a part-time specialist to optimize their Google Ads performance. This role involves auditing the current setup, ensuring proper tracking of conversions, and utilizing Google Tag Manager and Google Analytics. The ideal candidate has over 2 years of experience and a collaborative mindset to support the internal marketing team. This position aims to evolve into a long-term collaboration as they scale their operations.

Qualifications

• 2+ years of experience managing and scaling successful Google Ads campaigns.
• High proficiency in Google Tag Manager for complex event tracking.
• Expert-level knowledge of Google Analytics to solve attribution issues.
• Strong team-player who can guide internal marketing efforts.

Responsibilities

• Audit our Google Ads setup and ensure conversions are tracking perfectly.
• Debug conversion pixels and tracking leaks.
• Support and guide internal marketing efforts as a team player.
• Turn data into clear, actionable results to drive growth.

Skills

Google Ads Mastery

Tracking & Setup

Analytics

Technical Fixes

Collaboration

Tools

Google Tag Manager (GTM)

Google Analytics (GA4)

Job description

• The Goal: Partner with our marketing team to audit, fix, and optimize our Google Ads attribution and performance.

This role starts as a part-time hourly engagement, with the goal of turning into a long-term collaboration as we scale. We’re looking for a "fixer" someone who can jump in, audit our setup, and ensure our conversions are tracking perfectly. You’ll be the go to expert helping our team turn data into clear, actionable results.

Required Skills

• Google Ads Mastery: 2+ years of experience managing and scaling successful campaigns.
• Tracking & Setup: High proficiency in Google Tag Manager (GTM) to handle complex event tracking.
• Analytics: Expert-level knowledge of Google Analytics (GA4) to solve attribution issues.
• Technical Fixes: Ability to debug conversion pixels and tracking leaks.
• Collaboration: A team-player mindset to support and guide our internal marketing efforts.