Performance Marketing Executive In the office · Marketing Thane or Pune ₹4.2–6 lakh a year

Webzenia; Thane, Pune District; Vor Ort; INR 670.000 - 1.116.000; Vollzeit

Zusammenfassung

Webzenia, a Thane-based digital agency, seeks a hands-on Ads Specialist to manage Google and Meta campaigns, track conversions via GTM/GA4, and optimize for lead quality. You’ll work with the founder and Business Development Manager, reporting weekly on spend, CPA, and ROAS, with monthly client reporting.

The role is in-office in Thane or Pune, with fixed monthly pay and opportunities to optimize strategies across diverse Indian and UAE clients.

Qualifikationen

• 2–4 years hands-on Google Ads and Meta Ads management in an agency or in-house.
• Experience with lead generation campaigns focused on enquiries and quality.
• Ability to implement and debug conversion tracking in GTM/GA4.
• Familiarity with Smart Bidding and Meta campaigns.
• Strong numeric sense for cost per lead, ROAS, and budget pacing.
• Clear written English for reports and emails; fluent spoken English.

Aufgaben

• Plan, build and run Google Ads campaigns across Search, Performance Max, YouTube.
• Plan, build and run Meta campaigns on Facebook/Instagram, and LinkedIn for B2B.
• Set up and maintain conversion tracking in GTM and GA4.
• Monitor daily spend, pacing, lead flow; fix issues the same day.
• Review terms and audiences weekly; justify changes with data.

Kenntnisse

Google Ads

Meta Ads

Lead generation

Conversion tracking

GA4

Google Tag Manager

Looker Studio

Reporting

Budget pacing

English communication

Ausbildung

Graduate degree

Tools

GA4

Google Tag Manager

Looker Studio

Excel/Sheets

Jobbeschreibung

Webzenia is a digital agency in Thane, working with clients across India and the UAE since 2018 on web design, SEO, paid advertising, branding and AI automation.

This is a hands-on role. You run the ad accounts yourself: you set up the tracking, build the campaigns, write the ads and decide each week what to change and why. Most accounts are lead generation: B2B manufacturers and exporters looking for enquiries, property and local businesses filling site visits and appointments, and consumer brands selling online. You report to the founder and work with the Business Development Manager, who brings the clients in.

Each morning you check spend, pacing and the overnight leads on every account. Each week you review search terms, placements and audiences, and keep at least one creative or landing page test running. Each month you send every client a report that sets cost per lead and lead quality against the target, and take them through it on a call. When a prospect is close to signing, you review their ad account so the proposal starts from what their data shows.

This is an in-office role in Thane or Pune, with occasional client meetings. Pay is a fixed monthly salary, with the terms set out in the offer.

What you will do

• Plan, build and run Google Ads campaigns across Search, Performance Max, Demand Gen and YouTube, choosing the campaign types each client's goal and budget can support.
• Plan, build and run Meta campaigns on Facebook and Instagram, including instant lead forms, and LinkedIn Ads for B2B clients where the budget allows.
• Set up and maintain conversion tracking in Google Tag Manager and GA4: forms, calls, WhatsApp clicks, enhanced conversions and the Meta Conversions API.
• Check every account daily for spend, pacing, disapproved ads and lead flow, and fix problems the same day.
• Review search terms, negative keywords, placements and audiences every week, and log each change with the reason for it.
• Write ad copy, brief the designer on images and videos, and judge each creative test on cost per qualified lead.
• Brief landing pages for the web team, check their speed and form flow, and propose tests.
• Collect lead outcomes from clients (which enquiries became meetings and sales) and use them in bidding and targeting, through offline conversion imports where the client's CRM allows.
• Build monthly reports in Looker Studio and present them to clients: spend, cost per lead, lead quality and the changes planned for next month.
• Audit prospects' ad accounts before a proposal, and write the media plan and budget split the proposal sets out.
• Keep accounts within Google and Meta advertising policies, and handle disapprovals, appeals and advertiser verification.
• Follow platform changes, such as new automated campaign types and bidding defaults, and brief the team on what each one means for client accounts.

What you bring

• 2 to 4 years running Google Ads and Meta Ads accounts hands-on, at an agency or in-house.
• Lead generation experience: campaigns judged on enquiries and their quality, not only on clicks or online sales.
• Conversion tracking you have set up yourself in Google Tag Manager and GA4, and can debug when the platform and the client's numbers disagree.
• Working knowledge of Smart Bidding on Google Ads and of campaign structure and audiences on Meta.
• Confidence with numbers: cost per lead, conversion rate, ROAS and monthly budget pacing, worked out yourself in Google Sheets or Excel.
• Clear written English for reports and client emails, and spoken English for client calls.
• Honest reporting: you show the numbers as they are, including a campaign that is not working, and you never promise a client a lead count or a sales figure.
• A graduate degree in any discipline.

Good to have

• Google Ads and Google Analytics certifications, or Meta Certified Media Buying Professional.
• LinkedIn Ads experience for B2B clients.
• Experience with ad accounts in the UAE or the wider Gulf market.
• Google Merchant Center and Shopping campaigns for ecommerce clients.
• Looker Studio dashboards built from scratch.
• Enough HTML to check a tag or a form yourself.
• Hindi or Marathi for client calls.