Performance Marketing Executive

Fusionlabs Digital; Mumbai; On-site; INR 355,000 - 426,000; Full time

Job summary

Fusionlabs Digital in Mumbai is seeking a performance marketing specialist to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn. You will track ROAS, CPA, CTR, and revenue, conduct keyword research, bidding, and budgeting, and collaborate with creative teams to drive high-conversion campaigns.

You will analyze GA4 data, run A/B tests, and present regular performance reports with actionable insights to fuel growth and improve efficiency in a fast-paced

Qualifications

• 1–3 years of campaign experience across multiple brands.
• Strong understanding of performance marketing and digital advertising.
• Hands-on with Google Ads, Meta Ads Manager, GA4 and GTM.
• Ability to connect marketing performance with business objectives.
• Proactive test-and-learn approach with measurable results.
• Strong analytical and communication skills.
• Proficient in MS Excel / Google Sheets and PowerPoint / Slides.

Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Track and optimize campaigns for ROAS, CPA, CTR, and revenue.
• Conduct keyword research, audience segmentation, bidding, and budgeting.
• Collaborate with creative teams to develop performance-focused creatives.
• Improve landing pages and tracking for higher conversions.
• Analyze GA4 and other analytics to derive actionable insights.
• Run A/B tests across creatives, audiences, and campaign structure.
• Create regular performance reports with insights and growth opportunities.
• Identify new growth strategies to improve marketing efficiency.
• Ensure campaigns are delivered on time and to a high standard.

Skills

Paid media

Google Ads

Meta Ads

GA4

GTM

Campaign optimization

Data analysis

Excel/Sheets

Communication

Time management

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Job description

Time: 9:30 am to 6:30 pm, Monday to Friday

Salary: Rs. 35k/month in-hand amount

Role Description

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads.
• Track and optimize campaigns against key metrics including ROAS, CPA, CTR, conversions, and revenue.
• Handle keyword research, audience segmentation, bidding, budget planning, and allocation.
• Work closely with creative and content teams to develop performance-focused creatives, messaging, and campaign strategies.
• Implement necessary changes to landing page and website for highest conversion, tracking, etc.
• Analyze campaign performance through GA4 and other analytics/reporting platforms to identify actionable insights.
• Plan, implement, and assess A/B tests across creatives, audiences, landing pages, and campaign structures.
• Create and present regular performance reports with key insights, recommendations, and growth opportunities.
• Identify and implement new growth strategies and experiments to improve marketing efficiency and business results.
• Ensure campaigns are delivered on time, accurately, and to a high standard.
• Contribute to broader marketing strategy and business decisions, beyond day-to-day platform optimization.
• Ad-hoc activities across creative teams

Qualifications

• Proven track record of 1-3 years running campaigns for multiple brands across different platforms
• Strong understanding of content creation to target right customer
• Strong knowledge of performance marketing, paid media, and digital advertising.
• Hands-on expertise with Google Ads, Meta Ads Manager, GA4, and Google Tag Manager
• Good technical skills to debug any campaign and website related issues.
• Ability to connect marketing performance with overall business objectives and make strategic decisions accordingly.
• A proactive, test-and-learn approach with the ability to identify opportunities and turn new ideas into measurable results.
• Strong understanding of creative strategy and performance drivers across Google and Meta.
• Ability to use data to recommend improvements in creatives, messaging, audiences, and campaign structures.
• Strong analytical, problem-solving, and decision-making capabilities.
• Proficiency in MS Excel / Google Sheets and PowerPoint / Google Slides.
• Excellent communication, organization, and time-management skills.
• Comfortable working in a fast-paced, results-oriented environment.

Company Description

Fusionlabs Digital is a forward-thinking agency that combines creativity, strategy, and personalization to drive digital success. Specializing in brand identity design, website development, social media management and performance marketing, Fusionlabs delivers unique, high-performance solutions tailored to each client. The agency is dedicated to fostering sustainable growth by leveraging in-depth research, competitive insights, and data-driven strategies to help brands stand out. At Fusionlabs Digital, collaboration lies at the heart of creating innovative approaches that shape industry trends and amplify brand resonance.