Performance Marketing Executive

Kriam Pharma; Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Kriam Pharma seeks a Performance Marketing Executive/Manager to plan, execute, and optimize paid digital campaigns for nutraceutical brands across D2C and marketplaces. The role focuses on ROAS, CAC, CPL, and revenue growth, coordinating with creative, content, and sales teams.

You will manage budgets, track KPIs, and deliver actionable reports using GA4, Meta Ads Manager, and Sheets. Strong analytics, independence, and a startup mindset are key for success.

Qualifications

• 4+ years in performance marketing.
• Experience in nutraceuticals, wellness, healthcare, D2C, or FMCG preferred.
• Independently managed paid media spend of at least ₹1 crore per year.

Responsibilities

• Execute paid campaigns across Meta, Google, YouTube, and marketplaces with focus on ROAS, CAC, CPL, and conversion uplift.
• Translate business goals into media plans, budgets, and campaign KPIs.
• Optimize ads continuously for conversion improvement.
• Run campaigns for launches, lead gen, retargeting, acquisition, and repeat purchase growth.
• Support Amazon ads to boost listing visibility and conversions.
• Test creatives, landing pages, offers, and audiences; document and share learnings fast.
• Track performance daily via GA4, Meta Ads Manager, and Sheets dashboards.
• Coordinate cross‑functionally with creative, content, e‑commerce, and sales to align campaigns with stock, pricing, and promos.
• Diagnose underperformance early and implement corrective actions quickly.
• Maintain reporting hygiene with clean naming, UTM discipline, and attribution accuracy.
• Deliver reports weekly/monthly on spend, leads, sales, ROAS, CAC, funnel drop‑offs, and action points
• Weekly performance dashboard with spend, leads, conversions, ROAS, and key learnings.
• Campaign optimization log with actions taken and outcomes.
• Monthly media performance review and next-month action plan.
• Creative and audience test summary with winning combinations clearly documented.

Skills

Meta Ads Manager

Google Ads

Amazon Ads

Excel / Google Sheets

GA4 / Pixel Tracking

UTMs / Conversion Funnels

Ad copywriting

Creative evaluation

Analytical thinking

Numbers-driven / detail-oriented

Fast-paced / self-driven

Campaign optimization

Education

Graduate in Marketing / Business / Mass Communication

Digital certifications (preferred)

Tools

GA4

UTM tracking

Pixel tracking

Excel

Job description

The Performance Marketing Executive/Manager will report to the Head of Nutraceutical. The candidate will support in planning, executing, and optimizing paid digital campaigns across Meta, Google, Amazon, and other performance channels. The role is focused on driving qualified traffic, low-cost leads, efficient conversions, and measurable revenue growth for nutraceutical brands across D2C and marketplace channels

Key Responsibilities:

• Execute paid campaigns across Meta, Google, YouTube, and marketplaces with focus on ROAS, CAC, CPL, and conversion uplift.
• Translate business goals into media plans, budgets, and campaign KPIs with the Head of Nutraceutical.
• Optimize ads continuously for conversion improvement.
• Run campaigns for launches, lead gen, retargeting, acquisition, and repeat purchase growth.
• Support Amazon ads to boost listing visibility and conversions.
• Test creatives, landing pages, offers, and audiences; document and share learnings fast.
• Track performance daily via GA4, Meta Ads Manager, and Sheets dashboards.
• Coordinate cross‑functionally with creative, content, e‑commerce, and sales to align campaigns with stock, pricing, and promos.
• Diagnose underperformance early and implement corrective actions quickly.
• Maintain reporting hygiene with clean naming, UTM discipline, and attribution accuracy.
• Deliver reports weekly/monthly on spend, leads, sales, ROAS, CAC, funnel drop‑offs, and action points
• Weekly performance dashboard with spend, leads, conversions, ROAS, and key learnings.
• Campaign optimization log with actions taken and outcomes.
• Monthly media performance review and next-month action plan.
• Creative and audience test summary with winning combinations clearly documented.

Performance Metrics / KPIs:

• ROAS and contribution to revenue.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Conversion rate from click to lead and lead to sale.
• CTR, CPC, CPM, and landing page performance.
• Lead quality and percentage of qualified leads passed to sales or CRM.
• Budget efficiency, pacing discipline, and campaign learning velocity.
• Growth in repeat purchase and retention where applicable.

Required Experience

• 4+ years in performance marketing
• Preferred background in nutraceuticals, wellness, healthcare, D2C, or FMCG
• Must have independently managed paid media spend of at least ₹1 crore per year
• Strong hands‑on execution experience is essential

Skills and Competencies

• Strong working knowledge of Meta Ads Manager and Google Ads
• Basic understanding of Amazon Ads and marketplace dynamics
• Good command over Excel / Google Sheets
• Familiarity with GA4, pixel/event tracking, UTMs, and conversion funnels
• Ability to write effective ad copy and evaluate creatives
• Strong analytical thinking with commercial awareness
• Comfortable working in a fast‑paced environment with limited supervision
• Accountable, numbers‑driven, and detail‑oriented

Educational Background

• Graduate in Marketing, Business, Mass Communication, or a related field
• Digital certifications are preferred, but strong practical experience will matter more

What Success Looks Like in the First 90 Days:

• Campaigns are live, structured properly, and reporting is clean.
• The executive is able to independently optimize basic paid campaigns.
• Weekly reports are consistent, actionable, and trusted by leadership.
• There is a visible improvement in lead quality, efficiency, or conversion performance.

Preferred Candidate Profile

A candidate with a startup mindset, strong ownership, and the discipline to work directly with leadership. The right person should be eager to learn, numerically sharp, and comfortable balancing brand thinking with performance implementation