Performance Marketing Executive

Aaradhya Group; Karhaiya Kalan; On-site; INR 300,000 - 450,000; Full time

Job summary

Aaradhya Group in Jabalpur, Madhya Pradesh, seeks a Performance Marketing Executive with 3-5 years of experience to plan and optimize paid campaigns across Google Ads and Meta Ads. You will drive lead generation and monitor key metrics to hit targets.

The role requires strong analytical skills, hands-on GA4 experience, and collaboration with creative teams. You will report performance regularly and manage budgets while staying current with digital advertising trends.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1-3 years in Performance/Digital Marketing.
• Hands-on knowledge of Google Ads, Meta Ads, GA4.
• Strong analytical and reporting skills.
• Good communication and problem-solving abilities.
• Experience in lead generation and conversion optimization is preferred.

Responsibilities

• Plan and manage paid campaigns across Google Ads and Meta Ads.
• Monitor CPC, CPM, CTR, CPL, ROAS, and conversions.
• Generate quality leads and optimize campaigns to targets.
• Conduct keyword research, audience targeting, and A/B testing.
• Prepare daily/weekly performance reports with insights.
• Coordinate with creative and content teams for ads.
• Manage campaign budgets and ensure efficient spend.
• Stay updated with trends and platform changes.

Skills

Google Ads

Meta Ads

GA4/Analytics

Campaign optimization

Lead generation

A/B testing

Budget management

Communication

Education

Bachelor's degree in Marketing/Business

Tools

GA4

Job description

Job Description:

PerformanceMarketing Executive

Location: Jabalpur, Madhya Pradesh
Experience: 3-5 Years

Requirements

Key Responsibilities

• Planand manage paid campaigns across Google Ads, Meta Ads, and otherdigital platforms.
• Monitor CPC, CPM, CTR, CPL, ROAS, conversions, and overall campaignperformance.
• Generatequality leads and optimize campaigns to achieve business targets.
• Conductkeyword research, audience targeting, A/B testing, and campaignoptimization.
• Preparedaily/weekly performance reports and provide actionable insights.
• Coordinatewith the creative and content team for ad creatives and campaigns.
• Managecampaign budgets and ensure efficient utilization.
• Stayupdated with digital advertising trends and platform changes.

Benefits

Requirements

• Bachelor'sdegree in Marketing, Business, or a related field.
• 1-3years of experience in Performance/Digital Marketing.
• Hands-onknowledge of Google Ads, Meta Ads, Google Analytics/GA4.
• Stronganalytical and reporting skills.
• Goodcommunication and problem-solving abilities.
• Experiencein lead generation and conversion optimization is preferred.

Requirements: