Performance Marketing Executive

Absolute Advantage, Inc.; India; Remote; INR 420,000 - 640,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Performance-first culture

Direct collaboration with decision‑m‑k

Fast feedback loops

Job summary

Absolute Advantage, Inc. is seeking a Performance Marketing Executive to manage day-to-day campaigns across Meta Ads, Google Ads, and email/WhatsApp flows. You will build clean account structures, set up tracking, and work with our D2C and edtech brands to optimize performance.

You’ll test new creatives, analyze data in GA4/Hotjar, and report weekly on what moved and why. Collaboration with decision-makers and a fast, low-bureaucracy environment awaits a curious, detail-oriented marketer who

Qualifications

• 6 months to 2 years of Meta Ads and Google Ads campaign experience.
• Strong Excel/Sheets skills: LOOKUPs, INDEX-MATCH, SUMIFS, pivots.
• Understanding of funnels, KPIs, ROAS/POAS, CAC/LTV, AOV.
• Hands-on with Email & WhatsApp tools (Klaviyo, Mailchimp, Interakt, BOB) or quick learner.
• Detail-oriented with tidy naming, UTMs, and structured notes.
• Can spot hooks and explain why an ad works or not.
• Can design ads in Canva or Figma and brief video editor.
• Read and write English well.
• Take ownership and flag issues proactively.
• Understand tracking: Meta Pixel, Conversions API, Events Manager, Google Ads conversion tracking.
• Nice to have: GA4, Shopify/D2C experience, Google Ads (PMax).

Responsibilities

• Launch and manage campaigns on Meta Ads and Google Ads.
• Build clean account structures, audiences, exclusions, and retargeting.
• Drive CRO with landing-page hypotheses, A/B tests, and funnel diagnostics.
• Own tracking/attribution: UTMs, GTM events, pixels/CAPI, conversions.
• Set up and send WhatsApp and email campaigns, including broadcasts and flows.
• Track performance daily and share short weekly reports.
• Find new creative ideas by studying competitors and trends.
• Design static ads and simple creatives; brief the video editor.
• Write and review ad copy: hooks, body, CTA.

Skills

Meta Ads

Google Ads

Excel/Sheets

Data analysis

English communication

Tools

Klaviyo

Mailchimp

Interakt

BOB

GA4

Hotjar

GTM

Job description

Absolute Advantage is dedicated to delivering high-quality services and creative solutions tailored to meet the unique needs of its clients. Known for its innovation and attention to detail, the company specializes in providing expertise across a wide range of industries. Absolute Advantage fosters a collaborative and inclusive environment that values professional growth and individual contributions. As a forward-thinking organization, it strives to make a meaningful impact in every project it undertakes.

How We Work

• Remote, flexible hours, small asynchronous team.
• Low bureaucracy, performance-first culture, fast feedback loops.
• You’ll collaborate directly with decision-makers and see your work ship quickly.

Role Description:

We're looking for a Performance Marketing Executive to run day-to-day campaigns across several D2C and edtech brands. You'll launch campaigns, track performance, test new creatives, and flag what's working and what isn't.

What you'll do

• Launch and manage campaigns on Meta Ads and Google Ads.
• Build clean account structures, audiences, exclusions, and retargeting loops.
• Drive CRO with landing-page hypotheses, A/B tests, and funnel diagnostics (GA4, Hotjar).
• Own tracking/attribution: UTM discipline, GTM events, pixels/CAPI, conversion goals.
• Set up and send WhatsApp and email campaigns, including broadcasts and automated flows
• Track performance daily and share short weekly reports on what moved, what didn't, and why
• Find new creative ideas and formats by studying competitors, the Meta Ad Library and trends
• Design static ads and simple creatives, and brief our video editor
• Write and review ad copy: hooks, body and CTA

Qualifications

• 6 months to 2 years of experience running Meta Ads campaigns, Google ads in the past.
• Strong Excel/Google Sheets (LOOKUPs, INDEX-MATCH/XMATCH, SUMIFS, pivots, charts).
• Clear grasp of funnels, audiences, KPIs, ROAS/POAS, CTR, CVR, CAC/LTV, AOV, ROAS.
• Ability to analyze data, find causes, and recommend next steps.
• Hands-on with Email & WhatsApp tools (e.g., Klaviyo, Mailchimp, Interakt, BOB)— or fast learner.
• Detail-oriented communicator: tidy naming, disciplined UTMs, structured notes.
• Can spot a good hook and tell why an ad works or doesn't
• Comfortable in Canva or Figma and can make clean, on-brand static ads
• Read and write English well.
• Take ownership: you notice when something breaks and say so without being asked
• Understand tracking: Meta Pixel, Conversions API (CAPI), Events Manager and Google Ads conversion tracking. You know what a conversion event is, which one to optimise for, and how to check it's firing correctly.
• Nice to have: Google Ads (Search, PMax), GA4, Shopify/D2C experience