Performance Marketing Executive

People Group; Bengaluru; On-site; INR 400,000 - 700,000; Full time

Job summary

People Group is recruiting for a Digital Marketing role in Bengaluru to manage app campaigns across paid media channels, optimise ROI and CAC. You will analyse funnel performance, prepare daily channel reports, and collaborate with product, creative, and analytics teams to drive cohesive marketing initiatives.

The role requires 6 months to 2 years of campaign experience, strong analytical skills, and proficiency in Excel and G-Suite. Experience with large monthly budgets is a plus.

Qualifications

• 6 months to 2 years of relevant experience managing digital campaigns
• Strong Analytical and Problem Solving skills
• Proficiency in Microsoft Excel and G-Suite Apps
• Good to Have: Relevant industry experience and strong organizational and resource management skills

Responsibilities

• Develop and manage app campaigns across paid media channels such as Facebook/Meta and Google ads for customer acquisition and retention.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Understanding Marketing Funnels and using them to drive growth.
• Making and analysing reports for daily performance of channels and optimising campaigns.
• Should have handled monthly budgets over 50L+ for marketing campaigns
• Collaborate with cross-functional teams including product, creative, and analytics to ensure cohesive and effective marketing initiatives.

Skills

Digital campaigns

Analytical skills

Budget management

Cross-functional collaboration

Education

Any Graduate

Tools

Microsoft Excel

G-Suite Apps

Job description

JOIN OUR TEAM

Role: Digital Marketing – Other
Industry Type: Internet
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate

Job Description :

• Developing and Managing app campaigns across Paid Media Channels such as Facebook/Meta and Google ads for customer acquisition and retention.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Understanding Marketing Funnels and using them to drive growth.
• Making and analysing reports for daily performance of channels and optimising campaigns.
• Should have handled monthly budgets over 50L+ for marketing campaigns
• Collaborate with cross-functional teams including product, creative, and analytics to ensure cohesive and effective marketing initiatives.

Skills & Qualifications :

• 6 months to 2 years of relevant experience managing digital campaigns
• Strong Analytical and Problem Solving skills
• Proficiency in Microsoft Excel and G-Suite Apps
• Good to Have: Relevant industry experience and strong organizational and resource management skills