Performance Marketing Executive

Krishvi Group; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Krishvi Group in Bengaluru is seeking a Performance Marketing Executive for a full-time, on-site role to plan, execute and optimize performance campaigns across Meta, Google Ads and other digital channels for housing projects. This role requires 4–5 years of experience, with real estate marketing background.

You will manage budgets, analyse campaign data, coordinate with sales teams, and report on CPL, lead quality and ROI for ongoing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.
• Experience with digital advertising platforms (Google Ads, social media ads) and performance metrics (CPC, CPA, ROAS) is beneficial.
• Strong analytical skills and Excel proficiency for data-driven decision making.

Responsibilities

• Plan, execute and optimise digital campaigns across Meta, Google Ads, YouTube and other relevant platforms.
• Manage monthly campaign budgets and ensure effective utilisation of media spends.
• Develop campaigns for different stages of the real estate funnel — awareness, lead generation, remarketing and conversion.
• Monitor campaign performance regularly and optimise audiences, budgets, creatives, placements and bidding based on results.
• Analyse lead quality in coordination with the Sales and CRM teams, and optimise campaigns based on actual lead outcomes.
• Track and analyse the customer journey from lead generation to qualification, site visit and booking.
• Work closely with the Creative team to develop campaign creatives, messaging and formats based on performance insights.
• Plan and execute A/B tests across audiences, creatives, landing pages and campaign structures.
• Ensure accurate tracking and reporting through Meta Pixel/CAPI, GA4, Google Tag Manager and CRM integrations.
• Prepare regular campaign reports covering spends, leads, CPL, lead quality, site visits and conversions.
• Identify opportunities to improve campaign efficiency and scale successful campaigns.
• Monitor competitor activity and digital campaigns within the real estate market.
• Coordinate with external agencies, platform representatives and other digital partners when required.

Skills

Market Planning

Market Research

Communication skills

Sales and Marketing

Digital advertising platforms

Excel

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads Manager

GA4

CRM systems

Job description

Company Description

Krishvi Group is a Bengaluru-based real estate developer with over three decades of experience delivering housing projects for a broad range of homebuyers in India’s Silicon Valley. Supported by a professional team of technical and financial experts, the company has successfully completed multiple projects focused on customer satisfaction and long-term value. Krishvi Group is driven by a vision of “aspirational living,” creating residential spaces that blend practicality, quality, and lifestyle. The organization continues to grow its portfolio of signature developments and is committed to excellence across all aspects of its business.

Role Description

The Performance Marketing Executive is a full-time, on-site role based in Bengaluru. This role is responsible for planning, executing, and optimizing performance-driven marketing campaigns across digital channels to generate qualified leads and support sales objectives for Krishvi Group’s housing projects. Day-to-day tasks include conducting market research, analyzing campaign data, managing budgets, and collaborating with sales and marketing teams to align messaging and offers. The role also involves monitoring competitor activities, preparing performance reports, and proposing data-backed improvements to increase campaign efficiency and return on investment. The Performance Marketing Executive will work closely with internal stakeholders and external partners to ensure consistent brand positioning and effective customer communication.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design, implement, and optimize performance campaigns.
• Candidates should possess skills in Market Research to understand customer behavior, competitor activity, and emerging trends.
• Candidates should possess strong Communication skills to coordinate with cross-functional teams and engage prospects effectively.
• Candidates should possess skills in Sales and Marketing to support lead generation, conversion strategies, and revenue growth.
• Experience with digital advertising platforms (e.g., Google Ads, social media ads) and performance metrics (CPC, CPA, ROAS) is beneficial.
• Strong analytical and Excel skills, including the ability to interpret data and prepare concise performance reports.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Bengaluru, manage multiple campaigns concurrently, and meet deadlines in a fast-paced environment.
• Real- Estate back ground is mandatory

The candidate will be responsible for the day-to-day management of digital campaigns, media spends, lead generation, optimisation and performance reporting across platforms.

Key Responsibilities

Plan, execute and optimise digital campaigns across Meta, Google Ads, YouTube and other relevant platforms.

Manage monthly campaign budgets and ensure effective utilisation of media spends.

Develop campaigns for different stages of the real estate funnel — awareness, lead generation, remarketing and conversion.

Monitor campaign performance regularly and optimise audiences, budgets, creatives, placements and bidding based on results.

Analyse lead quality in coordination with the Sales and CRM teams, and optimise campaigns based on actual lead outcomes rather than lead volume alone.

Track and analyse the customer journey from lead generation to qualification, site visit and booking.

Work closely with the Creative team to develop campaign creatives, messaging and formats based on performance insights.

Plan and execute A/B tests across audiences, creatives, landing pages and campaign structures.

Ensure accurate tracking and reporting through Meta Pixel/CAPI, GA4, Google Tag Manager and CRM integrations.

Prepare regular campaign reports covering spends, leads, CPL, lead quality, site visits and conversions.

Identify opportunities to improve campaign efficiency and scale successful campaigns.

Monitor competitor activity and digital campaigns within the real estate market.

Coordinate with external agencies, platform representatives and other digital partners when required.

Experience & Skills

4–5 years of experience in Performance Marketing / Digital Marketing.

Minimum 2 years of hands-on experience in real estate performance marketing is mandatory.

Strong hands-on experience managing Meta Ads and Google Ads.

Experience managing lead-generation campaigns for residential real estate projects.

Good understanding of real estate lead funnels, CRM processes and sales cycles.

Experience working with marketing budgets and taking ownership of campaign performance.

Strong analytical skills with the ability to interpret campaign and CRM data.

• The ideal candidate should be hands-on, data-driven and comfortable making decisions independently, while working closely with the wider marketing and sales teams