Performance Marketing Executive

Dermatouch; Ahmedabad District; On-site; INR 420,000 - 660,000; Full time

Job summary

DERMATOUCH in India seeks a data-driven Performance Marketing Executive to drive paid campaigns on Google Ads and Meta Ads, grow customer base, and boost revenue.

The role requires 2+ years of hands-on experience, strong analytics, and a collaborative approach across marketing and ecommerce teams.

Join a fast-growing dermocosmetics brand and help optimize funnels, run A/B tests, and stay ahead of industry trends.

Qualifications

• 2+ years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels.
• Proven experience managing and optimising advertising budgets.
• Solid grasp of ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate.
• Experience running A/B tests and campaign experiments.
• Clear communication and a collaborative approach across teams.

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, and other platforms to grow the DERMATOUCH customer base.
• Drive customer acquisition, website traffic, conversions, and revenue through high-performing campaigns.
• Track and optimise performance against ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates.
• Own campaign budgets and ensure every rupee of ad spend is used effectively.
• Identify winning campaigns and scale them, while continuously improving underperforming ones.
• Run structured A/B tests on ad creatives, audiences, messaging, campaign structures, and landing pages.
• Partner with the Creative and Content teams to build performance-focused ads that communicate the efficacy of our products.
• Work with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.
• Analyse campaign data and deliver regular performance reports with clear, actionable insights.
• Monitor audience behaviour, skincare and beauty trends, and competitor activity to uncover growth opportunities.
• Help build and refine marketing funnels and landing pages that convert.
• Stay ahead of the latest paid media trends, platform updates, and tools.
• Contribute to achieving monthly acquisition, revenue, and performance targets.

Skills

Performance Marketing

Google Ads

Meta Ads

PPC & Paid Social

Budget Management

AB Testing

Tools

GA4

Google Tag Manager

Meta Business Manager

Job description

DERMATOUCH is a dermocosmetics skincare brand committed to creating skin-safe formulations infused with clinically proven actives. Our products are designed to tackle a wide range of skin concerns while giving you a supple, healthy, and even-toned complexion, earning DERMATOUCH a trusted place in consumers' daily skincare rituals.

Our Vision

To be the most preferred dermocosmetics skincare regimen brand, helping customers achieve flawless skin, irrespective of complexion.

As we grow, we're looking for a data-driven Performance Marketing Executive to bring DERMATOUCH to more customers through smart, results-focused paid campaigns.

What You'll Do

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms to grow the DERMATOUCH customer base.
• Drive customer acquisition, website traffic, conversions, and revenue through high-performing campaigns.
• Track and optimise performance against key metrics, including ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates.
• Own campaign budgets and ensure every rupee of ad spend is used effectively.
• Identify winning campaigns and scale them, while continuously improving underperforming ones.
• Run structured A/B tests on ad creatives, audiences, messaging, campaign structures, and landing pages.
• Partner with the Creative and Content teams to build performance-focused ads that communicate the efficacy of our products.
• Work with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.
• Analyse campaign data and deliver regular performance reports with clear, actionable insights.
• Monitor audience behaviour, skincare and beauty trends, and competitor activity to uncover growth opportunities.
• Help build and refine marketing funnels and landing pages that convert.
• Stay ahead of the latest paid media trends, platform updates, and tools.
• Contribute to achieving monthly acquisition, revenue, and performance targets.

What We're Looking For

• 2+ year of experience in Performance Marketing, Paid Media, or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads (mandatory).
• Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels.
• Proven experience managing and optimising advertising budgets.
• Solid grasp of performance metrics such as ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate.
• Experience running A/B tests and campaign experiments.
• Sharp analytical and problem-solving skills, with the ability to turn data into decisions.
• Clear communication and a collaborative approach to working across teams.

Good to Have

• Experience in D2C, e-commerce, skincare, beauty, FMCG, or consumer brands.
• Working knowledge of GA4, Google Tag Manager, and Meta Business Manager.

Why Join Us

• Play a direct role in scaling a fast-growing dermocosmetics brand.
• Work with a team that values experimentation, ownership, and results.
• Grow your career in the booming D2C skincare space.