Performance Marketing at Andheri MIDC

MALABAR GOLD & DIAMONDS; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Malabar Gold & Diamonds in Mumbai is seeking a Digital Marketing Manager to lead the development and implementation of a comprehensive digital strategy across websites, social media, email, and online media.

You will coordinate with regional teams, manage calendars and budgets, and drive campaigns that strengthen brand identity and support sales targets, while tracking performance and iterating for improvement.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy to build brand awareness across websites, online media, social platforms, and email channels.
• Plan and manage the digital marketing activity calendar aligned with approved annual marketing and event plans.
• Collaborate closely with regional and store teams to deliver the right message to customers at the right time through integrated marketing efforts.
• Build, maintain, and optimize campaign schedules, annual marketing calendars, and digital marketing budgets to maximize advertising effectiveness.
• Act as a digital marketing expert by identifying creative campaign ideas, strengthening existing campaigns, and tracking competitive marketing strategies.
• Ensure consistent brand identity and corporate branding across all digital touchpoints, communications, and advertising executions.
• Plan, develop, and execute digital campaigns, promotions, and advertising initiatives to support brand growth and sales targets for Malabar Gold & Diamonds.
• Conduct market and competitor research, oversee social media presence, analyze campaign performance, and recommend improvements to enhance marketing effectiveness.

Job description

Job Responsibilities:

• Develop and implement a comprehensive digital marketing strategy to build brand awareness across websites, online media, social platforms, and email channels.
• Plan and manage the digital marketing activity calendar aligned with approved annual marketing and event plans.
• Collaborate closely with regional and store teams to deliver the right message to customers at the right time through integrated marketing efforts.
• Build, maintain, and optimize campaign schedules, annual marketing calendars, and digital marketing budgets to maximize advertising effectiveness.
• Act as a digital marketing expert by identifying creative campaign ideas, strengthening existing campaigns, and tracking competitive marketing strategies.
• Ensure consistent brand identity and corporate branding across all digital touchpoints, communications, and advertising executions.
• Plan, develop, and execute digital campaigns, promotions, and advertising initiatives to support brand growth and sales targets for Malabar Gold & Diamonds.
• Conduct market and competitor research, oversee social media presence, analyze campaign performance, and recommend improvements to enhance marketing effectiveness.

Thanks & Regards,

Ankita Ghadigaonkar

Human Resources - MNH

Mob: [phone]

Email: [e-mail]