Walk-in | Digital Marketing Executive

MALABAR GOLD & DIAMONDS; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Malabar Gold & Diamonds, Mumbai, is seeking a Digital Marketing Lead to plan and manage regional digital campaigns, optimize social media presence, and coordinate with the central marketing team.

You will develop the marketing calendar, create collateral, and measure impact across platforms while aligning stores' needs with corporate strategy. The role emphasizes online reputation management and timely reporting.

Qualifications

• Experience in planning and executing digital marketing campaigns across platforms.
• Ability to manage social media strategy and content calendars.
• Experience handling online reputation management and customer feedback.

Responsibilities

• Formulate digital marketing ideas and strategies to promote regional business.
• Plan and execute marketing calendars, projects and campaigns across digital channels.
• Create and manage collateral, distribute across media and measure impact.

Skills

Digital marketing

Campaign management

ORM

Cross-functional coordination

Tools

Google Analytics

Google Business

Job description

Responsible to manage and coordinate the digital marketing activities of Malabar Gold & Diamonds

Campaign:

Formulate ideas and strategies of digital marketing to promote the regional business. lmplement social media strategy and engage and expand Malabar Group audience; leverage content on existing and emerging platforms. Plan and execute marketing calendar, marketing projects and campaigns. ldeation and creation of collateral, distribute them in various media and social platforms and measule its impact and effectiveness. Create and manage marketing campaigns on multiple digital platforms to boost revenue for products. Optimize and grow existing digital channels and recommend new ones to traffic and brand awareness.

Media Coordination :

Review and actively manage website and other online assets and sources.

Coordinate with central digital marketing team to communicate and share insights.

Act as a mediator between stores and centralteam to communicate store requirements.

Plan for digital marketing strategies at the time of new store launch.

Customer Feedback:

Responsible for managing online reputation of the assigned region and ensure timely resolution of complaints and feedback.

Handle ORM by managing google business reviews and ensure acknowledging replies of cutomers in a timely manner.

Reports & MIS:

To generate reports as per functional requirements .

Work Closely with website maintenance team in order to ensure timely updating of store page and any offer page.