Performance Marketing Associate

AppsForBharat; Karnataka; On-site; INR 450,000 - 700,000; Full time

Job summary

AppsForBharat in Bengaluru (HSR Layout) seeks a results-driven Performance Marketing Associate to manage paid campaigns and drive metrics like CAC, ROAS, and revenue. You will own end-to-end execution and collaborate with product, CRM, content, and creative teams to identify growth opportunities.

You will run experiments, build dashboards, and optimise campaigns across Google Ads, Meta Ads, and other channels to improve acquisition efficiency while aligning with seasonal campaigns.

Qualifications

• 1-3 years hands-on performance marketing experience with campaign optimisation.
• Experience with paid media platforms, especially Meta Ads Manager and Google Ads.
• Strong analytical skills and the ability to connect metrics to business outcomes.
• Advanced Excel or Google Sheets for reporting and analysis.

Responsibilities

• Plan, launch, manage, and optimise paid campaigns across Google Ads, Meta Ads, and other digital platforms.
• Own end-to-end campaign execution from planning to monitoring and reporting.
• Track metrics (CTR, CPC, CPA, ROAS) and tie them to revenue and contribution.
• Run experiments across creatives, audiences, landing pages, and strategies.
• Collaborate with cross-functional teams to align campaigns with product launches and seasonal demand.

Skills

Performance marketing

Analytical thinking

Campaign optimization

Excel / Sheets

Tools

Meta Ads Manager

Google Ads

Looker Studio

Excel

Job description

Performance Marketing Associate

Function: Performance Marketing
Location: Bengaluru (HSR Layout)
Experience: 1-3 years
Company: AppsForBharat - Sri Mandir

About AppsForBharat

AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We're backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India's fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world's largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India's $44B devotion economy is still largely offline, and we're bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.

About the Role

We are looking for a results-driven Performance Marketing Associate to manage and scale paid marketing campaigns while driving core business metrics such as revenue, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and contribution margins.

This role requires hands-on campaign execution, strong analytical thinking, and the ability to connect marketing performance with business outcomes. You will work closely with category, creative, content, CRM, and product teams to identify growth opportunities and improve acquisition efficiency.

What You’ll Do

1. Campaign Execution & Growth

• Plan, launch, manage, and optimise paid campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
• Own campaign execution end-to-end, from planning and setup to monitoring, optimisation, and reporting.
• Scale campaigns while maintaining efficiency across key metrics such as CAC, CPA, ROAS, and contribution margins.

2. Performance Analytics & Business Impact

• Track campaign-level metrics such as CTR, CPC, CPA, and ROAS, and connect them to business outcomes such as revenue, CM1, CM2, and baseline contribution.
• Conduct root cause analysis (RCA) to understand performance fluctuations and identify actionable growth opportunities.
• Build and maintain dashboards and reporting structures to monitor campaign and business performance.

3. Optimisation & Experimentation

• Run experiments across creatives, audiences, landing pages, and campaign strategies.
• Partner with creative and content teams to develop and test performance-driven creatives and messaging.
• Explore new channels, formats, and growth opportunities to improve campaign performance.

4. Cross-functional Collaboration

• Work with category teams to align campaigns with the puja calendar, seasonal demand, and product launches.
• Collaborate with CRM, product, content, and influencer teams to drive growth across channels.
• Contribute to branding and performance initiatives that improve overall business performance.

What We’re Looking For

• 1-3 years of hands-on experience in performance marketing, with evidence of campaign optimisation and growth.
• Practical experience with paid media platforms, particularly Meta Ads Manager and Google Ads.
• Strong analytical skills and the ability to connect campaign metrics with business outcomes.
• Advanced Excel or Google Sheets skills for reporting, analysis, and performance tracking.
• Strong problem-solving skills, attention to detail, and an ownership-driven approach.
• Good communication skills and the ability to collaborate across teams.

Good to Have

• Experience managing and scaling medium-to-large marketing budgets efficiently.
• Familiarity with Google Analytics, Looker Studio, or similar analytics and reporting tools.
• Experience in a fast-paced, growth-oriented consumer business.

Why Join Us?

• Work on a consumer platform serving millions of devotees.
• Take ownership of meaningful growth metrics beyond campaign-level performance.
• Collaborate with cross-functional teams to solve real business problems and build scalable growth initiatives.

One Team. One Goal. Assisting millions on their digital devotional journeys