Performance Marketing Ads

Nitro Commerce

Gurugram District

On-site

INR 400,000 - 800,000

Full time

14 days+

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Job summary

A leading provider of AI tools for D2C brands, Nitro Commerce is seeking a Performance Specialist for their Gurugram office. In this entry-level position, you will work closely with various teams to develop and manage performance marketing campaigns. The role demands strong analytical skills and a proactive approach to optimizing digital ads while ensuring alignment with business objectives. This is an excellent opportunity to engage with cutting-edge marketing technologies and grow in a dynamic e-commerce environment.

Qualifications

Strong analytical skills with a focus on data-driven decision-making.
Proven communication skills for effective collaboration.
Experience in performance management and digital marketing.

Responsibilities

Collaborate with marketing and sales teams to achieve objectives.
Manage budgets and optimize campaign performance.
Conduct market research and competitor analysis.

Skills

Analytical Skills

Communication Skills

Performance Management

Digital Marketing

Data Analysis

Education

Bachelor's degree in Marketing

Business or related field

Tools

Google Analytics

Job description

Nitro Commerce is a leading provider of AI tools for D2C brands in India's booming e-commerce market. With experience in crafting MarTech solutions, we understand the challenges faced by leading commerce brands. Our AI-powered solutions empower brands to overcome obstacles and drive growth in the ever-evolving landscape of e-commerce.

Role Description

Collaborate with marketing managers, sales teams, and product teams to understand business objectives and translate them into performance marketing goals.
Define target audiences, geographic targets, and budget allocations for various campaigns.
Conduct thorough market research, competitor analysis, and audience segmentation to inform strategy.
Identify key performance indicators (KPIs) and metrics to track success (e.g., CPA, ROAS, LTV, CTR, CVR).
Platform Selection:
Determine the most effective advertising platforms based on campaign objectives and target audience
Budget Management & Forecasting:
Develop and manage campaign budgets effectively, ensuring optimal spend and maximizing ROI.
Forecast campaign performance and budget requirements.

II. Campaign Execution & Management:

Ad Account Setup & Configuration:
Set up and configure ad accounts on various platforms, ensuring proper tracking pixels, conversion tags, and audience lists are implemented.
Campaign Creation & Launch:
Develop and launch various ad campaigns (Search, Display, Video, App, Shopping, Social Media, etc.).
Conduct in-depth keyword research and negative keyword implementation for search campaigns.
Develop compelling ad copy, headlines, descriptions, and calls-to-action (CTAs) that align with brand guidelines and campaign objectives.
Select and optimize creative assets (images, videos, GIFs) in collaboration with design teams.
Bid Management & Optimization:
Implement and optimize bidding strategies to achieve desired CPA/ROAS.
Continuously monitor campaign performance and make real-time adjustments to bids, budgets, and targeting.
Design and execute A/B tests for ad copy, creatives, landing pages, and targeting to identify winning variations.
Continuously experiment with new features, ad formats, and strategies offered by advertising platforms.
Landing Page Optimization (LPO):
Collaborate with web development and UX/UI teams to ensure landing pages are optimized for conversion, providing a seamless user experience.
Provide feedback on landing page performance and suggest improvements.
Audience Management:
Create, manage, and optimize audience segments for targeting and retargeting efforts.
Utilize customer data platforms (CDPs) or CRM integrations for advanced audience segmentation.

III. Analysis, Optimization & Reporting:

Performance Monitoring & Analysis:
Daily, weekly, and monthly monitoring of campaign performance across all key metrics.
Identify trends, anomalies, and opportunities for improvement.
Utilize analytics tools (Google Analytics, Adobe Analytics, platform-specific dashboards) to gain deeper insights.
Data-Driven Optimization:
Proactively identify and implement optimization opportunities to improve campaign efficiency and effectiveness (e.g., pausing underperforming ads, adjusting bids, refining targeting).
Allocate budget effectively based on performance insights.
Reporting & Communication:
Generate regular performance reports, dashboards, and presentations for stakeholders (marketing managers, sales teams, leadership).
Clearly articulate campaign performance, insights, and recommendations.
Communicate regularly with internal teams regarding campaign status and results.

IV. Industry Knowledge & Collaboration:

Relationship Management:
Serve as the primary point of contact and trusted advisor for assigned key accounts.
Build and nurture strong, lasting relationships with key stakeholders at various levels within the client organization.
Understand client business objectives, challenges, and long-term goals
Stay Up-to-Date:
Continuously research and stay abreast of the latest trends, best practices, algorithm changes, and new features in the performance marketing landscape.
Attend industry webinars, conferences, and read relevant publications.
Cross-Functional Collaboration:
Work closely with other marketing specialists (SEO, content, social media, email), sales teams, product teams, and design teams to ensure integrated marketing efforts.
Collaborate with data analysts for deeper insights and custom reporting.
Manage relationships with third-party ad tech vendors, agencies, or platform representatives.

Qualifications