Performance Marketing

Kissht; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Great Place to Work® certified environment

Dynamic and innovative company culture

Job summary

A leading fintech company is seeking a Performance Marketer to optimize Google and Meta campaigns. The ideal candidate will analyze data, run A/B tests, and utilize tools like SQL and Python. This role is pivotal in enhancing user acquisition and retention strategies in a fast-paced environment. Applicants should possess strong analytical skills with 3-5 years of experience in performance marketing analytics.

Qualifications

• 3–5 years of core experience in performance marketing analytics.
• Hands-on expertise in data-intensive optimization for Google Ads and Meta Ads.
• Proficiency in mobile attribution platforms for event tracking and fraud prevention.

Responsibilities

• Conduct statistical and quantitative analysis of campaign data.
• Leverage mobile attribution platforms to track installs and in-app events.
• Design, execute, and interpret A/B and multivariate tests.

Skills

SQL

Python

R

Data analysis

Campaign optimization

Education

Bachelor's/ Master’s degree in Marketing, Business Analytics, or Statistics

Tools

Google Ads

Meta Ads

Google Data Studio

Tableau

Power BI

Job description

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Executive - Talent Acquisition at Kissht | Ring

We are looking for a data-driven Performance Marketer skilled in optimizing Google and Meta campaigns using deep analytical insights. The role involves analyzing large datasets, running A/B tests, and leveraging attribution tools to improve ROAS, LTV, and CAC. Proficiency in SQL, Python, and R is essential to automate reporting, uncover insights, and drive performance decisions. This role requires a balance of creative problem-solving, statistical rigor, and cross‑functional collaboration to deliver data‑backed strategies that enhance user acquisition, engagement, and retention in a fast‑paced fintech environment.

Key Responsibilities

• Conduct rigorous statistical and quantitative analysis of campaign data across Google Ads and Meta Ads at multiple levels: campaigns, ad sets, ads/creatives, keywords, audiences, placements, and bidding strategies.
• Leverage mobile attribution platforms to track installs, funnel, and in‑app events; integrate with in‑app analytics to compute metrics like LTV, ROAS, cohort retention, and incrementality.
• Design, execute, and interpret A/B and multivariate tests on elements such as creatives, targeting options (e.g., lookalike audiences, custom audiences, interest‑based), ad copy, landing pages, and bidding models; use hypothesis testing and statistical significance to optimize for KPIs like CPI, CPA, CTR, and CVR.
• Build and maintain analytical dashboards and reports using tools like Google Data Studio, Tableau, or Power BI.
• Provide actionable recommendations to creative, product, and data teams to align campaigns with user funnel stages (e.g., awareness, consideration, conversion) and fintech‑specific factors like regulatory compliance and seasonal trends (e.g., festive seasons in India).
• Perform ad hoc deep‑diving analyses, including competitive intelligence, fraud detection in attribution data, segmentation analysis (e.g., by demographics or behavior).

Required Qualifications

• Bachelor's/ Master’s degree in Marketing, Business Analytics, or Statistics.
• 3 – 5 years of core experience in performance marketing analytics, with hands‑on expertise in data‑intensive optimization of Google Ads and Meta Ads for mobile apps (fintech or similar competitive sectors like e‑commerce or gaming preferred).
• Proficiency in mobile attribution platforms (MMPs) for event tracking, attribution modelling, and fraud prevention.
• Experience with in‑app analytics tools (e.g., MixPanel, Amplitude) for user journey analysis, funnel optimisation, and cohort studies.
• Advanced analytical skills in tools: Excel/Google Sheets, SQL for complex queries and data manipulation, and visualisation platforms like Tableau, Power BI, or Google Data Studio.
• Strong command of performance metrics and analytics: ROAS, CPI, CPA, LTV, CTR, CVR, CAC, cohort analysis, A/B testing statistics and incrementality measurement.
• Deep understanding of app and web campaign nuances, including SKAdNetwork for iOS, Google App Campaigns, Meta’s Advantage+ features, attribution windows (e.g., 1‑day click vs. 7‑day view), web tracking (e.g., pixels, UTM parameters), and cross‑device behaviour.
• Analytical mindset with proven ability to handle large datasets, perform root‑cause analysis, derive insights from ambiguity, and communicate complex findings simply to non‑technical audiences.

Preferred Qualifications

• B2C fintech app experience (Lending, Wealth, Insurtech, etc).
• Performance marketing agency experience handling clients with annual spends above USD 10 Million.
• Certifications in Google Ads, Meta Blueprint, Google Analytics.
• Experience with programming for analytics (e.g., Python/R for data scripting, statistical modelling, or API integrations with ad platforms).
• Familiarity with additional channels like programmatic advertising, affiliate networks, or integrated SEO/SEM strategies.

About Kissht

Kissht, a Great Place to Work® certified organisation, is a consumer‑first credit app that is transforming the landscape of consumer credit. As one of the fastest‑growing and most respected fintech companies, Kissht is a pioneer in data and machine‑based lending. With over 15 million customers, including 40% from tier 2 cities and beyond, we offer both short and long‑term loans for personal consumption, business needs, and recurring expenses.

Founded by Ranvir and Krishnan, alumni of IIT and IIM, and backed by renowned investors like Endiya Partners, the Brunei Investment Authority, and the Singapore Government, Kissht is synonymous with excellence in the industry. Join us and be a part of a dynamic, innovative company that is changing the future of financial technology.