Performance Marketing

Paytm Payments Services; Dadri; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Paytm Payments Services in India is seeking a performance marketing professional to own end-to-end growth across channels, focusing on CAC/CPI optimization and user growth.

You will manage budgets, run experiments across Google Ads, Meta, and emerging channels, collaborate with Analytics, Product, and Martech teams, and translate data into action while ensuring governance over spend.

Qualifications

• 3–5 years of experience in performance marketing, preferably in fintech, consumer internet, e-commerce or high-scale app businesses.
• Strong hands-on experience across Google Ads and Meta; exposure to DSP/OEM/app-growth ecosystems is preferred.
• Strong understanding of app acquisition, re-engagement, attribution and full-funnel optimization.
• Strong analytical and problem-solving skills with the ability to translate data into business decisions.
• Experience independently managing budgets and delivering measurable growth.
• Strong commercial mindset with an understanding of the trade-off between scale, efficiency and user quality.
• High ownership and ability to work independently in a fast-paced, cross-functional environment.

Responsibilities

• Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels.
• Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate.
• Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks.
• Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution.
• Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through analysis.
• Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms.
• Work with Analytics, Product, Business, Creative and Martech teams to improve measurement and attribution.
• Develop understanding of incrementality, attribution and user quality, not just platform-converted metrics.
• Use AppsFlyer, Firebase, GA4, BigQuery and internal tools to identify opportunities and drive decisions.
• Evaluate new performance channels and emerging ad products.
• Own performance reporting and communicate insights, opportunities and risks to senior stakeholders.
• Ensure governance on budgets, pacing, measurement and marketing efficiency.

Skills

Performance marketing

Analytical thinking

Budget management

Cross-functional collaboration

Independent worker

Tools

Google Ads

Meta Ads

AppsFlyer

Firebase

GA4

BigQuery

Job description

Paytm is India’s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Objective:

Own performance marketing initiatives for Paytm’s consumer businesses with a focus on incremental user growth, transaction growth and efficient CAC/CPT across acquisition and reactivation.

Key Responsibilities:

• Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels.
• Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate.
• Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks.
• Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution.
• Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through user, geography, cohort and funnel-level analysis.
• Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms.
• Work closely with Analytics, Product, Business, Creative and Martech teams to improve measurement, attribution and campaign effectiveness.
• Develop strong understanding of incrementality, attribution and user quality, rather than optimizing purely towards platform-reported conversions.
• Leverage platforms such as AppsFlyer, Firebase, GA4, BigQuery and internal analytics tools to identify opportunities and drive decisions.
• Evaluate new performance channels, OEM partnerships and emerging ad products.
• Own performance reporting and communicate key insights, opportunities and risks to senior stakeholders.
• Ensure strong governance on budgets, pacing, measurement and marketing efficiency.

Requirement:

• 3–5 years of experience in performance marketing, preferably in fintech, consumer internet, e-commerce or high-scale app businesses.
• Strong hands-on experience across Google Ads and Meta; exposure to DSP/OEM/app-growth ecosystems is preferred.
• Strong understanding of app acquisition, re-engagement, attribution and full-funnel optimization.
• Strong analytical and problem-solving skills with the ability to translate data into business decisions.
• Experience independently managing budgets and delivering measurable growth.
• Strong commercial mindset with an understanding of the trade-off between scale, efficiency and user quality.
• High ownership and ability to work independently in a fast-paced, cross-functional environment.

Why join us?

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.