Performance Marketing

IBERIA SKINBRANDS INDIA LTD; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

IBERIA SKINBRANDS INDIA LTD seeks a results-driven Campaign Manager in Gurugram to lead performance marketing across Google Ads and Meta. You will strategize, execute, and optimize campaigns to boost brand awareness and sales in Dermatology, Health, and Beauty segments.

You will analyze performance using Google Analytics and Meta Business Suite, delivering actionable insights and reports. Collaboration with creatives ensures messaging remains on-brand and impactful.

Responsibilities

• Campaign Strategy & Planning: Develop and implement performance marketing strategies for Google Ads and Meta to drive awareness, leads, and sales.
• Campaign Execution & Optimization: Set up end-to-end ad campaigns with keyword research, audience segmentation, bidding, and budgeting; optimize for CTR/ROAS.
• Analytics & Reporting: Track performance with Google Analytics and Meta Business Suite; provide actionable reports and insights for improvement.
• Creative Collaboration: Work with creative team to craft ads for Dermatology, Health and Beauty; ensure messaging aligns with brand objectives.

Job description

1. Campaign Strategy & Planning: Develop and implement performance marketing strategies for Google Ads and Meta platforms to drive brand awareness, lead generation, and sales. Create and manage ROI-driven campaigns targeting niche audiences in the Dermatology, Health, and Beauty segments. Perform market research and competitive analysis to refine campaign strategies.

2. Campaign Execution & Optimization: Set up and manage end-to-end ad campaigns, including keyword research, audience segmentation, bid strategies, and budget allocation. Continuously monitor and optimize campaigns to achieve performance KPIs such as CTR, conversion rate, and ROAS. Leverage A/B testing to enhance ad creatives, landing pages, and audience targeting.

3. Analytics & Reporting: Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other reporting platforms. Provide detailed reports with actionable insights and recommendations for improving campaign effectiveness. Monitor industry trends and algorithm updates to adjust strategies accordingly.

4. Creative Collaboration: Collaborate with the creative team to develop visually appealing and engaging ad creatives tailored to the Dermatology, Health, and Beauty audiences. Work closely with content writers and designers to ensure messaging aligns with campaign objectives and brand identity. Role & responsibilities

Preferred candidate profile