Performance Marketer - Google ads specialist

MS GES; Kozhikode; On-site; INR 600,000 - 1,200,000; Full time

Job summary

MS GES in Kozhikode invites a hands-on Google Ads Specialist to own paid acquisition, campaign performance, tracking, and reporting across our brands, with a focus on lead quality and business impact.

You will manage and optimize campaigns (Search, Performance Max, Display, YouTube) across markets, plan budgets, set up GA4/GTM, CRM integrations, attribution, and CAPI, and generate high-quality leads for B2B services.

Qualifications

• 3+ years hands-on paid media experience.
• 2+ years managing B2B/high-ticket lead generation campaigns.
• Experience managing $10K+ monthly ad spend.
• Strong expertise in Google Ads, GA4, GTM and conversion tracking.
• Experience with CRM integrations, attribution and CAPI/server-side tracking.
• Strong analytical and commercial mindset.
• Experience with India and/or GCC markets is a plus.
• Ability to independently manage multiple campaigns, brands, and budgets.

Responsibilities

• Manage and optimize Google Ads campaigns across multiple brands and markets.
• Plan budgets and campaigns based on leads, conversions, CAC, and revenue goals.
• Manage Search, Performance Max, Display & YouTube campaigns.
• Set up and maintain GA4, GTM, Google Ads conversion tracking, CRM integrations & CAPI.
• Track the journey from lead → qualified lead → opportunity → customer → revenue.
• Analyze campaign performance and identify issues across traffic, landing pages, sales, or tracking.
• Generate high-quality leads for B2B and high-ticket services.
• Maintain campaign governance, compliance, and budget discipline.
• Prepare performance reports and provide actionable recommendations.

Skills

Paid media

Google Ads

B2B lead generation

GA4 & GTM

CAPI/server-side tracking

CRM integrations

Budget management

Market knowledge India/GCC

Campaign optimization

Analytical mindset

Tools

CRM integrations

GA4

GTM

Job description

We’re looking for a hands‑on Google Ads Specialist to own paid acquisition, campaign performance, tracking, and reporting across our brands.

What You’ll Do

• Manage and optimize Google Ads campaigns across multiple brands and markets.
• Plan budgets and campaigns based on leads, conversions, CAC, and revenue goals.
• Manage Search, Performance Max, Display & YouTube campaigns.
• Set up and maintain GA4, GTM, Google Ads conversion tracking, CRM integrations & CAPI.
• Track the journey from lead → qualified lead → opportunity → customer → revenue.
• Analyze campaign performance and identify issues across traffic, landing pages, sales, or tracking.
• Generate high-quality leads for B2B and high‑ticket services.
• Maintain campaign governance, compliance, and budget discipline.
• Prepare performance reports and provide actionable recommendations.

What We’re Looking For

• 3+ years of hands‑on paid media experience.
• 2+ years managing B2B/high-ticket lead generation campaigns.
• Experience managing $10K+ monthly ad spend.
• Strong expertise in Google Ads, GA4, GTM & conversion tracking.
• Experience with CRM integrations, attribution & CAPI/server-side tracking.
• Strong analytical and commercial mindset.
• Experience with India and/or GCC markets is a plus.
• Ability to independently manage multiple campaigns, brands, and budgets.

Ideal Candidate

Someone who doesn't just optimize for clicks and leads, but understands lead quality, conversions, revenue, CAC, and overall business impact.

Location: Kinfra Techno Industrial Park, Kakkanchery , Kozhikode.

Experience: 3+ Years

Work Schedule - Mon to Fri , 9.30AM to 6.30PM.