Performance Marketer - Fresher

Munim - Accounting, Billing & GST Software; Surat; On-site; INR 167,000 - 279,000; Full time

Job summary

Munim - Accounting, Billing & GST Software is seeking a passionate Performance Marketing Fresher to kickstart a career in paid advertising for SaaS products. You will help plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads for domestic and international audiences.

The role emphasizes analytics, with exposure to GA4 and Google Tag Manager, keyword research, audience targeting, and reporting.

Qualifications

• Freshers / 0-1 year experience in Performance Marketing or Digital Marketing.
• Basic understanding of Google Ads and Meta Ads.
• Proficiency in keyword research, audience targeting, and campaign optimization.
• Familiarity with GA4 and Google Tag Manager is a plus.
• Proficient in Excel or Google Sheets for data analysis.

Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword and audience research, and competitor analysis.
• Create and test ad copies and landing page content.
• Monitor metrics: CTR, CPC, CPL, conversions, ROAS.
• Support campaign optimization to meet marketing goals.
• Prepare weekly and monthly performance reports.
• Collaborate with Marketing, Sales, and Product teams.
• Stay updated with trends and Google Ads updates.

Skills

Google Ads basics

Meta Ads basics

Keyword research

Audience targeting

Campaign optimization

GA4 familiarity

Excel basics

English skills

Tools

GA4

Google Tag Manager

Job description

0-1 years

Surat

Full-Time

Job Description

We are looking for a passionate and motivated Performance Marketing Fresher who is eager to build a career in paid advertising and digital marketing. The ideal candidate should have a basic understanding of PPC, Google Ads, Meta Ads, audience targeting, and campaign performance, along with strong analytical skills and a willingness to learn.

The role provides hands-on exposure to paid campaigns for SaaS products and services targeting both domestic and international audiences.

Roles & Responsibilities

• Assist in planning, creating, and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct basic keyword research, audience research, and competitor analysis.
• Assist in creating and testing ad copies and landing page content.
• Monitor campaign performance and track metrics such as CTR, CPC, CPL, conversions, and ROAS.
• Support campaign optimization to improve performance and achieve marketing goals.
• Assist with conversion tracking using Google Analytics (GA4) and Google Tag Manager.
• Support remarketing and audience-targeting campaigns.
• Prepare basic weekly and monthly campaign performance reports.
• Coordinate with the Marketing, Sales, and Product teams.
• Stay updated with digital advertising trends, Google Ads updates, and new marketing tools.

Qualification & Requirements

• Freshers / 0-1 year experience in Performance Marketing, PPC, Digital Marketing, or a related field.
• Basic understanding of Google Ads and Meta Ads.
• Basic knowledge of PPC, keyword research, audience targeting, and campaign optimization.
• Familiarity with GA4 and Google Tag Manager is an advantage.
• Basic knowledge of Excel/Google Sheets for data analysis and reporting.
• Strong analytical and problem-solving skills.
• Good English communication and writing skills.
• Strong interest in paid advertising, digital marketing, and SaaS products.
• Willingness to learn, experiment, and work with marketing data.
• Ability to work in a fast-paced and collaborative environment.

Required Skills

Campaign optimization PPC Keyword Research & Analysis Audience targeting & remarketing Google Tag Manager Strong English Communication (Verbal & Written) Google Ads Meta Ads

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