Performance marketer - Ecommerce

Tech System Solutions; Ahmedabad District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tech System Solutions is seeking an experienced Performance Marketing professional to plan, execute, and optimize campaigns across Zepto, Blinkit, Instamart, and BigBasket, among others. You will manage budgets, monitor daily metrics, and drive ROAS while collaborating with Sales, Marketing, and Product teams on launches and promotions.

The role requires 2–5+ years in e-commerce/marketplace advertising, strong analytics, and proficiency with Excel/Sheets.

Qualifications

• 2–5+ years of hands-on experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Quick Commerce Advertising.
• Proven experience managing advertising campaigns on Zepto, Blinkit, Instamart, BigBasket, Myntra, Meta, Google, or other marketplace platforms.
• Strong understanding of PPC, ROAS optimization, CAC, CRO, customer acquisition, retention, and sales funnel management.
• Hands-on experience in campaign optimization, budget management, bid optimization, and performance analysis.
• Experience coordinating with marketplace/platform account managers and external stakeholders.
• Strong analytical skills with the ability to make data-driven campaign decisions.
• Proficiency in Microsoft Excel and/or Google Sheets.
• Strong communication, presentation, reporting, and stakeholder management skills.
• Ability to manage multiple campaigns, budgets, platforms, and priorities simultaneously.
• Proven track record of driving measurable sales growth through digital/marketplace advertising.
• Experience with marketplace analytics and advertising dashboards will be an added advantage.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Zepto, Blinkit, Instamart, BigBasket, and other marketplace platforms.
• Manage and optimize advertising budgets to achieve maximum ROAS, sales growth, and profitability.
• Monitor daily campaign performance, including sales, traffic, conversions, CAC, ROAS, bids, placements, and revenue contribution.
• Optimize bids, keywords, targeting, placements, creatives, and campaign structures based on performance data.
• Coordinate with platform Advertisement Account Managers to improve visibility, campaign performance, and promotional opportunities.
• Identify growth opportunities through promotions, new ad formats, product visibility initiatives, and category opportunities.
• Work closely with Sales, Marketing, Product, and Category teams for launches, offers, and promotional campaigns.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Ensure advertising activities are aligned with revenue targets, business objectives, and profitability goals.
• Track marketplace and quick-commerce advertising trends and implement relevant best practices and new opportunities.

Skills

Performance Marketing

E-commerce Ads

Marketplace Ads

Budget Management

Campaign Optimization

Analytics

Excel/Sheets

Stakeholder Management

PPC

ROAS Optimization

Tools

Google Ads

Meta Ads Manager

Zepto Ads

Blinkit Ads

Instamart Ads

BigBasket Ads

Myntra Ads

Job description

• Plan, execute, and optimize paid advertising campaigns across Zepto, Blinkit, Instamart, BigBasket, and other marketplace platforms.
• Manage and optimize advertising budgets to achieve maximum ROAS, sales growth, and profitability.
• Monitor daily campaign performance, including sales, traffic, conversions, CAC, ROAS, bids, placements, and revenue contribution.
• Optimize bids, keywords, targeting, placements, creatives, and campaign structures based on performance data.
• Coordinate with platform Advertisement Account Managers to improve visibility, campaign performance, and promotional opportunities.
• Identify growth opportunities through promotions, new ad formats, product visibility initiatives, and category opportunities.
• Work closely with Sales, Marketing, Product, and Category teams for launches, offers, and promotional campaigns.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Ensure advertising activities are aligned with revenue targets, business objectives, and profitability goals.
• Track marketplace and quick-commerce advertising trends and implement relevant best practices and new opportunities.

KEY REQUIREMENTS

• 2–5+ years of hands‑on experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Quick Commerce Advertising.
• Proven experience managing advertising campaigns on platforms such as Zepto, Blinkit, Instamart, BigBasket, Myntra, Meta, Google, or other marketplace platforms.
• Strong understanding of PPC, ROAS Optimization, CAC, CRO, customer acquisition, retention, and sales funnel management.
• Hands‑on experience in campaign optimization, budget management, bid optimization, and performance analysis.
• Experience coordinating with marketplace/platform account managers and external stakeholders.
• Strong analytical skills with the ability to make data‑driven campaign decisions.
• Proficiency in Microsoft Excel and/or Google Sheets.
• Strong communication, presentation, reporting, and stakeholder management skills.
• Ability to manage multiple campaigns, budgets, platforms, and priorities simultaneously.
• Proven track record of driving measurable sales growth through digital/marketplace advertising.
• Experience with marketplace analytics and advertising dashboards will be an added advantage.