Marketplace Advertisement Lead

Team Pumpkin; Gurugram District; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Team Pumpkin in Gurugram is seeking a data-driven Marketplace Advertisement Lead to head paid growth across major marketplaces and quick commerce channels. You will lead a team of advertising specialists to scale brand presence, optimize ad spend, and achieve ambitious ROAS and revenue targets.

Responsibilities include end‑to‑end advertising on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, building automation, and creating granular reporting using Power BI/Tableau.

Qualifications

• 6–8 years of hands-on experience managing paid marketplace advertising for D2C or FMCG brands.
• Proven track record across Amazon, Flipkart and quick commerce platforms.
• Experience leading a team of performance marketing professionals.
• Strong data analytics and forecasting skills.
• Excellent budgeting, ROI optimization, and cross‑channel cannibalization understanding.

Responsibilities

• Strategic planning and budgeting across mass marketplaces and quick commerce.
• Build and forecast campaigns, ROAS, ACOS and TACoS targets.
• Oversee Sponsored Products/Brands, Display/DSP, and PLA/PCA campaigns.
• Design hyper-local ad strategies for quick commerce channels.
• Lead and mentor a team of Ad Specialists and Execution Executives.
• Develop dashboards with Power BI/Tableau for cross‑channel performance.

Skills

Paid marketplace advertising

Leadership

Budget management

Strategic planning

Analytics & forecasting

Education

Bachelor's degree in Marketing/Business/related field

Tools

Pacvue

Perpetual

Intentwise

Sellics

AMC (Amazon Marketing Cloud)

Power BI

Tableau/Looker Studio

Job description

Experience Level: 6–8 Years

Location: Department: Performance Marketing / E-Commerce

Reports To: Head of E-Commerce / VP of Marketing

About The Role

We are looking for a data-driven, strategic, and execution-focused Marketplace Advertisement Lead to head our paid growth efforts across major mass e-commerce marketplaces and quick commerce channels.

In this role, you will lead a team of advertising specialists to scale brand presence, optimize ad spend, and hit ambitious ROAS (Return on Ad Spend) and revenue targets. You will be responsible for end-to-end advertising strategies on platforms like Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart, leveraging advanced automation tools and building granular reporting mechanisms.

Key Responsibilities

• Strategic Planning & Business Projections
• Monthly & Quarterly Business Plans: Formulate detailed performance marketing plans, projecting Ad Spend, Target Revenue, ROAS, ACOS (Advertising Cost of Sales), and TACoS (Total Advertising Cost of Sales).
• Budget Allocation: Strategically allocate ad budgets across platforms (Mass Marketplaces vs. Quick Commerce) depending on campaign objectives, seasonality, and product lifecycle.
• Scenario Modeling: Build forecast models predicting performance impact based on variable inventory, promotional events, and budget adjustments.
• Multi-Channel Campaign Strategy
• Mass Marketplaces (Amazon & Flipkart): Oversee Sponsored Products, Sponsored Brands, Display/DSP, Video Ads, and PLA/PCA campaigns. Optimize keywords, bid strategies, negative targeting, and match types for high‑intent queries.
• Quick Commerce (Blinkit, Zepto, Swiggy Instamart): Design hyper‑local ad strategies taking into account Dark Store inventory and geographic demand patterns.
• Manage search banners, sponsored keywords, brand day takeovers, and impulse‑driving category placements.
• Team Leadership & Operations
• Manage, mentor, and guide a team of Ad Specialists and Execution Executives.
• Establish daily/weekly operating rhythms for campaign execution, bid optimization, and keyword harvesting.
• Set clear KPIs for direct reports and ensure operational excellence across all ad platforms.
• Automation, Tools & Analytics
• Implement and leverage ad automation tools (e.g., Pacvue, Perpetual, Intentwise, Sellics, or custom internal rule engine software) for automated bidding and budget capping.
• Build comprehensive cross‑channel dashboards (using tools like Power BI, Tableau, or Looker Studio) tracking metrics like share of voice (SOV), organic vs. paid ratio, click‑through rates (CTR), and conversion rates (CVR).
• Conduct deep‑dive root cause analyses for performance dips or spikes across channels.

Required Skills & Qualifications

• Experience: 6–8 years of hands‑on experience managing paid marketplace advertising for D2C or FMCG/CPG/ Home brands.
• Platform Expertise: Proven track record of managing scaling budgets on Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart.
• Leadership: Demonstrated experience managing a team of performance marketing executives.
• Tool Expertise: High proficiency with ad automation software, Amazon Marketing Cloud (AMC), Flipkart Ad Manager, and BI reporting tools.
• Analytical Rigor: Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUP/XLOOKUP, forecasting formulas) and the ability to turn complex metrics into actionable insights.
• Commercial Acumen: Clear understanding of unit economics, margin structures, inventory constraints, and cross‑channel cannibalization risks.

Key Performance Indicators (KPIs)

• Topline Growth: Paid revenue driven across mass and quick commerce channels.
• Efficiency: Overall TACoS targets and Blended ROAS goals.
• Organic Uplift: Improvement in organic ranking driven by targeted ad placements (Share of Voice).
• Budget Accuracy: Variance between projected monthly projections vs. actual delivery.