Performance Marketer (D2C & Marketplaces)

NJK; Chennai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

NJK is seeking a Performance Marketer to drive customer acquisition and revenue growth for D2C and ecommerce marketplaces in India. The role covers paid campaigns on Google Ads and Meta Ads, and marketplace advertising on Amazon, Flipkart, Myntra, Blinkit, and Instamart.

You will leverage data-driven insights to optimize ROAS, ACoS, CAC, and CLV while scaling high-performing products. The ideal candidate has 3–6 years of e-commerce marketing experience, strong analytical skills, and hands-on

Qualifications

• 3–6 years experience in performance marketing for ecommerce or D2C brands.
• Strong experience with Meta Ads, Google Ads, and marketplace advertising.
• Knowledge of SEO and ecommerce growth strategies.
• Experience with CRM marketing such as WhatsApp and email automation.
• Highly analytical and comfortable working with marketing data.

Responsibilities

• Plan and execute paid acquisition campaigns for the D2C website.
• Manage campaigns across Google Ads and Meta Ads.
• Optimize campaigns to improve conversion rates and reduce CAC.
• Drive growth in website traffic, conversions, and revenue.
• Manage advertising across marketplaces including Amazon, Flipkart, Myntra, Blinkit and Instamart.
• Keyword research and campaign optimization.
• Managing auto and manual campaigns.
• Reducing ACoS while increasing marketplace revenue.
• Identifying hero products and scaling ads for top-performing SKUs.
• Track ROAS, ACoS, CAC and conversion rates.
• Build marketing dashboards and provide actionable insights.
• Optimize budget allocation across channels.

Skills

Meta Ads

Google Ads

CRM marketing

Marketing analytics

Job description

We are looking for a Performance Marketer (D2C & Marketplaces) to drive customer acquisition, revenue growth in ecommerce marketplaces.

This role will own paid marketing and organic growth across channels including Google Ads and Meta Ads Manager, while also managing marketplace advertising on platforms like Amazon, Flipkart, Myntra, Blinkit and Instamart.

The ideal candidate will combine data-driven performance marketing with strong ecommerce understanding to scale revenue while improving ROAS, ACoS, and customer lifetime value.

What You'll Own

D2C Performance Marketing

• Plan and execute paid acquisition campaigns for the D2C website
• Manage campaigns across Google Ads and Meta Ads
• Optimize campaigns to improve conversion rates and reduce cost per acquisition
• Drive growth in website traffic, conversions, and revenue

Marketplace Advertising

• Manage advertising across marketplaces including Amazon, Flipkart, Myntra, Blinkit and Instamart.
• Responsibilities include:
• Keyword research and campaign optimization
• Managing auto and manual campaigns
• Reducing ACoS while increasing marketplace revenue
• Identifying hero products and scaling ads for top-performing SKUs

Marketing Analytics & Reporting

• Track campaign performance including ROAS, ACoS, CAC, and conversion rates
• Build marketing dashboards and provide actionable insights
• Optimize budget allocation across channels

What Success Looks Like

• Increased D2C website revenue and traffic
• Reduced ACoS across marketplace ads
• Improved ROAS across Meta and Google campaigns
• Higher repeat purchase rate through CRM channels

Who This Role Is For

• 3-6 years experience in performance marketing for ecommerce or D2C brands
• Strong experience with Meta Ads, Google Ads, and marketplace advertising
• Knowledge of SEO and ecommerce growth strategies
• Experience with CRM marketing such as WhatsApp and email automation
• Highly analytical and comfortable working with marketing data

Why Join Us

• Opportunity to build and scale a high-growth ecommerce brand
• Work closely with leadership on marketing strategy and growth initiatives
• Own the full funnel from customer acquisition to retention