Performance Marketer (5+ Years Experience)

Moon Ads; India; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A digital marketing firm in India is seeking an experienced Performance Marketer with over 5 years of experience. The ideal candidate will develop and optimize paid campaigns across various digital platforms, analyze performance metrics, and manage budgets. Key skills include expertise in Meta Ads and Google Ads, along with strong analytical skills. This full-time role offers opportunities to work in a dynamic and creative environment.

Qualifications

• 5+ years of proven experience in performance marketing.
• Hands-on expertise with Meta Ads Manager, Google Ads, and other tools.
• Strong analytical skills with proficiency in Excel.

Responsibilities

• Develop, execute, and optimize paid campaigns.
• Analyze performance metrics and implement strategies to improve ROI.
• Manage budgets and A/B testing.

Skills

Performance marketing

Data analysis

Lead generation

A/B testing

Communication

Tools

Meta Ads Manager

Google Ads

GA4

Excel

Looker Studio

Job description

Overview

Performance Marketer (5+ Years Experience)

Key Responsibilities

• Develop, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
• Analyze performance metrics, identify trends, and implement data-driven strategies to improve ROI.
• Manage budgets, bidding strategies, and A/B testing to maximize conversions and reduce CAC.
• Collaborate with the creative and strategy teams to deliver impactful ad creatives and landing page experiences.
• Stay ahead of industry trends, platform updates, and emerging growth channels.
• Provide regular performance reports and actionable insights to internal teams/clients.

Requirements

• 5+ years of proven experience in performance marketing, with strong results in lead generation & e-commerce.
• Hands-on expertise with Meta Ads Manager, Google Ads, GA4, and marketing automation tools.
• Strong analytical skills with proficiency in Excel, Looker Studio, or similar reporting tools.
• Experience in scaling ad spends efficiently while maintaining ROI.
• Excellent communication and strategic thinking skills.
• Ability to work in a fast-paced, performance-driven environment.

Nice-to-Haves

• Experience with funnels, CRO, and remarketing strategies.
• Knowledge of email automation tools, CRM systems, and landing page builders.
• Agency experience handling multiple brands will be a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services

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