Performance Marketer

TRU Hair & Skin

Bengaluru

On-site

INR 600,000 - 1,000,000

Full time

8 days ago

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Job summary

TRU Hair & Skin in Bengaluru is seeking a hands-on Campaign Manager to create, manage and optimize ad campaigns across Meta Ads and YouTube/Google Ads. You will monitor CAC, ROAS, CPS, CTR, and conversions, and coordinate with Creative teams for assets.

You will test new creatives, audiences and structures, track performance, manage budgets and deliver daily/weekly reports with insights while staying ahead of platform changes and trends.

Qualifications

Hands-on experience with Meta Ads Manager.
Experience with Google Ads/YouTube Ads.
Proven ability to optimize campaigns and analyze performance.

Responsibilities

Create, manage and optimize campaigns across Meta Ads and YouTube/Google Ads.
Monitor daily performance including CAC, ROAS, CPS, CTR and conversions.
Test new creatives, audiences, hooks and campaign structures.
Coordinate with the Creative and Content teams for ad requirements.
Track winning and underperforming campaigns and take necessary actions.
Manage campaign budgets and ensure efficient spending.
Prepare daily and weekly performance reports with key insights.
Stay updated on platform changes, competitor ads and performance marketing trends.

Skills

Meta Ads Manager

Google Ads/YouTube Ads

Campaign optimization

Reporting & performance analysis

Tools

Google Ads

YouTube Ads

Job description

Role & responsibilities

Create, manage and optimize campaigns across Meta Ads and YouTube/Google Ads.
Monitor daily performance including CAC, ROAS, CPS, CTR and conversions.
Test new creatives, audiences, hooks and campaign structures.
Coordinate with the Creative and Content teams for ad requirements.
Track winning and underperforming campaigns and take necessary actions.
Manage campaign budgets and ensure efficient spending.
Prepare daily and weekly performance reports with key insights.
Stay updated on platform changes, competitor ads and performance marketing trends.

Preferred candidate profile

Hands-on experience with Meta Ads Manager, Google Ads/YouTube Ads, campaign optimization, reporting and performance analysis.

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