Performance Marketer

The Works; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible working hours (8h)

Menstrual Work From Home

Overtime pay

Paid learning budget

Vipassana leave

Job summary

The Works in Mumbai is seeking a Performance Marketer to independently manage strategy, execution, optimisation, tracking and reporting for multi-client campaigns across Google Ads, Meta Ads and LinkedIn Ads.

You will translate business goals into media strategies, manage budgets, resolve attribution issues and guide junior team members while delivering measurable ROAS and lead quality improvements.

Qualifications

• 2–3 years hands-on experience in performance marketing, paid media or digital advertising.

Responsibilities

• Develop and manage performance marketing strategies across Google, Meta, LinkedIn and other platforms.
• Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.
• Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.
• Manage tracking and measurement including GA4, GTM, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.
• Oversee e-commerce performance via Google Merchant Center, Shopify, product feeds, analytics and attribution.
• Build performance reports and present insights to clients; mentor junior team members.

Skills

Performance marketing

Campaign optimization

Client communication

Mentoring juniors

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4

Google Tag Manager

Job description

Job Description:

As a Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients

You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads

The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members

• Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs.
• Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.
• Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.
• Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.
• Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution.
• Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.

Requirements

• 2 to 3 years of hands- on experience in performance marketing, paid media or digital advertising
• Prior experience working in an advertising or digital marketing agency is strongly preferred
• Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads

Benefits

• Complete your 8 hours at your convenience
• Menstrual Work From Home
• Overtime Pay - For any additional hours worked, you will receive overtime pay, recognising and fairly compensating your efforts beyond standard working hours
• Paid Learning Budget - Whether it's a course or certification that aligns with your field, we offer a paid learning budget to support your continuous growth
• Vipassana Leave - Mental well-being is essential. We offer a dedicated time off for Vipassina